Author: Lauren Pinel

Moving to the Hauts de France: a unique conviviality

Post author By Lauren Pinel
Post date May 4, 2021
No Comments on Moving to the Hauts de France: a unique conviviality

Moving to the Hauts de France: a unique conviviality

Marie
04/05/2021
3 minutes

The Hauts-de-France is a dynamic region, with the advantage of its proximity to the English, Belgian and French capitals. With one in three inhabitants under the age of 25, the Hauts-de-France is the youngest region in mainland France! Moving to the Hauts de France means living in a land of friendliness and good humour.

Why settle in the Hauts de France?

Based on public data on regional well-being, and supplemented by feedback from newcomers supported by the platform, the "Bien-vivre" tool offers numerical data on 11 previously defined criteria. According to the Bien-Vivre tooltool, living in the Nordic region allows you to reconcile your professional and personal life by enjoying a pleasant living environment and a more serene life.

The labour market, income

Hauts-de-France is the leading region in France for plant production. The region produces 10% of French milk and 10% of French champagne. The Hauts-de-France region has always been a driving force in the French economy, thanks in particular to a very strong industry.

The region's main recruiters are in various sectors: industry, textiles, logistics and digital. In addition, two of the major French ports are located in the Hauts de France: Dunkirk and Calais, respectively 3rd and 4th largest seaports in France.

Industry, manufacturing and food, is the sector that recruits the most in the region, post-confinement, then construction. Next, the sector that needs to recruit is trade, particularly car dealerships, but also personal services and maintenance, and finally transport and logistics, which are major recruiters in the region.

Quality of life

The environment

From the Channel to the North Sea, from the Bay of the Somme to the Opal Coast, the Hauts-de-France region offers an exceptional coastline. The region has five regional nature parks, known for their preserved environment and biodiversity. The region offers breathtaking landscapes such as the estuaries of the Bay of the Somme, the dunes of Flanders and the hortillonnages of Amiens.

Discover the many hiking trails in the region and stroll through the great forest of Compiègne, in the natural park of Avesnois... As for the city, Lille, the city with 2000 years of history, also called the capital of Flanders, impresses with its cathedral and its citadel. It charms with its pretty cobbled streets and its Grande Place, and attracts with its cultural and popular events. Hauts-de-France offers an exceptional heritage.

Education

The Hauts de France academic region includes the academies of Amiens and Lille. There are 7 universities. Lille is also known as a very dynamic student city and attractive for young professionals looking for their first job.

The community

Also known for its delicacy, the region is known for its champagne but also for its many breweries that produce quality beers. The ficelle picarde or the Maroilles are also there. Don't forget to stop off at a famous "baraque à frites", a place for sharing and conviviality. You can also go to the big street market of Lille! This brings us to the soul of the region: sharing. We like to meet, share, have fun... and the inhabitants will be delighted to show you their legendary conviviality.

And for that, you need to attendthe Grand Carnaval, a tradition of the city of Dunkerque where you can dance, sing and share. Participating in the carnival is a source of pride for the people of Dunkirk. Tens of thousands of people attend the carnivals in February and March. There is a quote that really defines the region: "In the north you cry twice: the first time you arrive, and the second time because you don't want to leave! There are many communities here: the Cht'is, the Flemings, the Picards...

The services

The region is the link between Paris and Belgium but also with England via the Channel Tunnel and its major seaports of Calais and Dunkirk. The rail network is well developed, the LGV Nord connects Paris to Lille in 2 hours and makes it possible to reach London and Brussels.

Housing

Driven by the dynamism of the city of Lille, the region attracts many buyers every year. The cities in the North of France are proving to be very attractive. Another particularity of the property market in the North is that it attracts arather young population. One can therefore imagine that property purchases in the cities of the North of France are mainly made by young workers or newly formed families.

Are you moving to the Hauts de France region?

Be accompanied by Switch Up during your installation on the territory.

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5 towns where it's good to live in the Hauts de France.

Moving to the Hauts de France means having a wide choice of towns to settle in. That's why Switch Up has put together a selection of 5 cities where it's good to live in the region, to help you find your ideal place to live

Lille

Lille is a festive and friendly city: its famous street market, its cultural festivals and its sporting tradition are proof of this ! A privileged European metropolis, Lille is home to many students and young professionals. It is also ideal for families and senior citizens who appreciate its infrastructure, its greenery and its human-scale development.

It is a friendly and dynamic city. The city is characterised by its rich history and culture, and its red brick facades. There is no shortage of green spaces in the Lille metropolis and if you fancy a trip to the sea, the Côte d'Opale is less than an hour from Lille.

Dunkerque

Dunkirk, a colourful city with Flemish influences, welcomes newcomers with open arms ! newcomers with open arms! Colourful carnival, nearby beach, university town, large port open to the world... Let yourself be seduced by the cultural and historical wealth of the city of Jean Bart!

Ideal for families, Dunkirk has large green spaces, numerous schools and leisure associations, both sporting and cultural!

Amiens

Moving to Amiens means taking advantage of all the advantages of a modern, young and dynamic metropolis, with the added bonus of quality of life! The city has managed to reconcile urban development with respect for natural areas. A city where life is good A city where life is good, thanks to the warm welcome of its inhabitants.

It isalso a peaceful town with beautiful green spaces: the ideal compromise between the peace and greenery of the countryside and the infrastructure and comfort of the city.

Valenciennes

Valenciennes is a dynamic city in full development. New shops in the city centre, tramway... It has an interesting cultural heritage, with many museums, a cultural centre... The city of the North breathes, and this thanks to its large green spaces within the metropolis!

Valenciennes is a quiet city, where everything is accessible in a short time. The city is also very well served: the direct train between Valenciennes and Lille allows you to get to the big city quickly.

Arras

Cultural, historical, dynamic, well located, Arras is a city on a human scale. With its shops, cultural and family activities, the town centre is dynamic and very pleasant to live in. pleasant to live in. Its economic dynamism makes Arras a young city and appreciated by newcomers.

It allows you to live in a medium-sized, dynamic metropolis. The Heroes' Square is very beautiful and unique in Europe. The city offers a rich historical heritage. Arras is very close to Lille; 1 hour from the Gare du Nord by train!

So, have you decided? Hauts de France is for you? Switch Upwill help you set up your business thanks to our local network of Ambassadors. Administrative procedures, finding accommodation, schools, discovering the area or integrating, our northern ambassadors will be delighted to welcome you. Our ambassadors will share with you their best practices for settling in the Hauts de France with peace of mind.

Centre Val de Loire Professional mobility Preparing your mobility Territories Tours

Moving to the Centre Val de Loire: a land of art and history

Post author By Lauren Pinel
Post date April 30, 2021
No Comments on Moving to the Centre Val de Loire: a land of art and history

Moving to the Centre Val de Loire: a land of art and history

Lauren Pinel

Moving to the Centre Val de Loire means taking advantage of the magnificent châteaux of the Loire and a great heritage of art and history. Characterised by its gentle way of life and its dynamic employment area, the Centre Val de Loire region will undoubtedly seduce you!

Why the Centre Val de Loire?

Based on a compilation from public dataand supplemented by feedback from newcomers supported by the platform, the "Bien-vivre" tool offers numerical data on 11 criteria. According to the Bien-Vivre tooltool, the Centre Val de Loire region has a number of assets that attract more and more mobile people. Living in this region allows people to reconcile their professional and personal lives while enjoying a pleasant living environment and a more serene life.

Ideally located 1 hour south of Paris, the Centre Val de Loire region combines quality of life and a dynamic economic area. The region owes its reputation to the quality of its land and its rich cultural heritage. Its varied and preserved landscapes as well as the richness of its history contribute to the attractiveness of the region, particularly in terms of tourism.

The labour market, employment and income

In the Centre-Val de Loire, there are three employment areas: in the north of the region, the labour market is driven by trade with the Paris basin. The Loire axis, with Orléans and Tours, is the most dynamic area in the region. Finally, the last employment area is located in Berry.

The region attracts international companies, in particular thanks to its location as a crossroads in the region and its proximity to the capital. The leaders in IT and logistics offer many jobs to be filled each year. Orléans is also the leading pharmaceutical centre in France. The Centre Val de Loire is also the 1stThe Centre Val de Loire is also France's and Europe's leading cereal-growing region.

Quality of life

The environment

What would the region be without telling you aboutits many châteaux and vineyards? Its environment, in the heart of the land, allows you to spend a weekend visiting its famous châteaux, cycling along the paths of the Loire. The cradle of the Kingdom of France, the Centre-Val de Loire is home to some of the most prestigious châteaux in France: Chambord, the château of François I, Chenonceau, Chantilly, Villandry and its gardens, the Clos Lucé, where Leonardo da Vinci lived...

The Centre Val de Loire is also the 3rd largest wine-producing region in France, and the 1st for white wines (Chinon, Touraine...) Historically, the departments of the Centre-Val de Loire were formed from three historical provinces: Orléanais (Loiret, Eure-et-Loir, Loir-et-Cher); Berry (Cher and Indre) and Touraine (Indre-et-Loire). Its historical and cultural heritage welcomes an average of 9 million tourists every year. The medium-sized towns and local centres play a major role in the balance of the region and preserve this quality environment.

The Loire Valley has been a UNESCO World Heritage Site since 2000. Along the Loire, you will find a variety of landscapes, as well as a rich biodiversity throughout the area, which is shared with the Pays de la Loire region.

Education and health

In terms of education, student life is lively. The Universities of Orléans and Tours have the most students.

The region is also ideal for families: there are many dedicated infrastructures, such as more than 300 crèches and childcare centres, and many secondary schools. The health sector is also very well established, with major hospitals and a good density of general practitioners. It has also invested in multidisciplinary health centres and health centres. and in Health Centres.

The community

The region is festive throughout the year. Concerts, shows and festivals are organised all year round. The most famous of these is the Printemps de Bourges, an annual musical event. The international music festival of Sully sur Loire and Orléans Jazz keep the inhabitants of the region dancing. Orléans also has a Zénith which hosts numerous concerts and shows.

Discover Sophie and Sybille, Switch Up ambassadors in Tours. They will be delighted to welcome you in their beautiful city.

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Services and security

For the services, important transport networks facilitate the life of the inhabitants: motorways, numerous trains and well-developed urban networks. Obviously, its location plays a role in this developed rail and road network.
In terms of commercial services, the cities of Tours and Orléans offer a wide range of shopping facilities, but also small local shops such as supermarkets and bakeries.

Housing

Characterised by its gentle way of life, newcomers to the Centre Val de Loire will be able to take advantage of numerous properties at attractive prices . The property market in the Centre-Val de Loire region is favourable to people who wish to settle there. There is a wide range of accommodation on offer.

It should be noted, however, that the two capital cities, Tours and Orléans, saw property prices rise by an average of 5% and 3% respectively in 2020. This increase is favoured by the Covid 19. The cities of Châteauroux, Blois, Bourges or Chartres seem more attractive in terms of prices.

Are you moving to the Centre Val de Loire?

Switch Up can help you set up your business in the Loire Valley.

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The 5 cities where to settle in Centre Val de Loire

If you've decided to move to the Centre Val de Loire, all that's left to do is take action! To help you, here is a selection of 5 towns where it is good to live in the region, to help you find your ideal place to live!

Towers

It is impossible to talk about the Centre Val de Loire region without mentioning the beautiful city of Tours. This city benefits from a strategic position on the French territory, at 1h20 of TGV of Paris and at the doors of the West. Its strong economic dynamism attracts many French people who choose to settle in Tours every year. A town on a human scale, enjoying its proximity to Paris, Tours is attracting more and more families looking for a place to settle. However, the demand is still high and properties are going quickly. The property market in Tours remains accessible.

It is an ideal place to live with your family, with a pleasant environment and a dynamic lifestyle. In Tours, life is gentler and Tourangeaux take the time to have lunch in the city centre brasseries. In terms of urban planning, the city is distinguished first and foremost by the old buildings in the old part of Tours, including several half-timbered houses, and by its large green spaces.

Orleans

Only an hour and a half from Paris on average, Orléans is above all a city with a green environment. It is the perfect balance between town and country.

From the centre of Orleans, walk or cycle along the Loire and you will be in the heart of true nature in less than 15 minutes. The city offers a privileged gateway to the Loire and more generally to the cultural and tourist assets of the wider region.

One immediately thinks of the chateaux of the Loire Valley (Chambord, Cheverny, Chenonceau...) which can be visited by car, by bike or on foot...

Blois

Moving to Blois means taking advantage of all the benefits of a big city, without the drawbacks: culture, sports, leisure, nature, shops... all within walking distance, without traffic or parking problems.

You will appreciateits remarkable living environment, its natural landscapes, its banks of the Loire, its architectural and natural heritage, its parks... Between Tours and Orléans, it benefits from an ideal position: between Paris and the Pays de la Loire.

Reassuring in terms of tranquillity and living environment, cities of this size attract a good number of families. Prices are of course very affordable.

Bourges

Bourges attracts newcomers for its authenticity and calm. Many French families move here every year. Often described as an extremely charming and engaging town, it has an exceptional heritage, notably with its pretty historic centre, lined with timber-framed houses that are still visible. Bourges Cathedral is a UNESCO World Heritage Site. Its parks and gardens allow you to live in the city, but with greenery and fresh air, ideal for families for example.

The city hosts a beautiful music festival: the Printemps de Bourges. The inhabitants are particularly welcoming andthe town has a feeling of security. The advantages of a medium-sized town are also numerous: comprehensive sports facilities but also a strong community life. Rents are also very affordable.

Châteauroux

In the heart of the Berry province, Châteauroux is rich inhistorical heritage. The city is a real treasure of the region. Its pleasant living environment is oriented towards nature.

Living in Châteauroux means above all taking advantage of the dynamism of a town on a human scale. Festivals, open-air walks, gourmet markets in the Berry region... The living environment is really pleasant.

Located in the Centre-Val de Loire region and the Indre department, Châteauroux is a crossroads between Tours, Bourges, Poitiers, Limoges and Orléans: these cities are all between 1 and 2 hours away by car. This is an important criterion that confirms the agglomeration's openness on a national scale.

Special mention for the Indre et Loire department, with its Switch Up by Tours Loire Valley platform . Tours Loire Valley relies on networked hospitality thanks to its many hosts. They make it easier for newcomers to settle in and integrate in Touraine.

So, have you decided? The Centre Val de Loire region is for you?

Switch Upwill support you in your installation through our local network of Ambassadors. Our ambassadors will be happy to help you with administrative procedures, finding accommodation, schools, discovering the area or integrating. Our ambassadors from Tours will be able to share with you all the information you need to settle in the Centre Val de Loire!

Candidate experience Professional mobility Preparing your mobility

The accompanying spouse, undergone or chosen mobility?

Post author By Lauren Pinel
Post date April 16, 2021

The accompanying spouse, undergone or chosen mobility?

Lauren Pinel

Your spouse has accepted a position in a new city and as a result you have to move too. Whether you have been forced to move or have chosen to do so, it will in any case bring you probable questions, and perhaps even fears.

You will have to go through the famous change curve. The mobility of the accompanying spouse can be difficult. We explain...

The mobility of the accompanying spouse: an observation.

According to a study by expat communication 92% of accompanying spouses are women. In order to draw up a typical profile of the accompanying spouse in mobility, we can also base ourselves on age. Thus, 59% of accompanying spouses are between 30 and 44 years old. However, one might think that young working people are more likely to be mobile, but only 8% of accompanying spouses are under 30.

Prior to departure, 73% of accompanying spouses have a full-time job. Spouses are mostly looking for a job when their partner starts a new job.

Most of the spouses will return to work in the same line as their previous position. The other part retrain, mostly in teaching-related jobs. 30% decide to take the plunge and become entrepreneurs or self-employed.

In ¼ of the cases, finding a new job is quick, the average being around 5 months.

Regarding the mobility decision, 90% of women state that the mobility decision is a joint one. When the decision to move is more likely to be motivated by one of the couple, 70% of men say they have made the decision to move, compared to 52% of women.

The feeling of sacrifice is still very much present among accompanyingspouses who sometimes put aside their own aspirations at the time of departure, whether they are personal or professional. A total of 33% of accompanying spouses admit to having sacrificed their own career to put their spouse's career first.

3 tips to make it work

♦ Anticipation

Anticipating mobility is an essential element of good preparation. It allows the couple or family members to take mobility into consideration. Thus, they will feel more serene as they approach it. Communication is the key: listen to the different points of view. Indeed, the wishes of the mobile employee may not be those of his or her spouse. You can make a list of pros and cons. Also think of a list of positive things that this mobility can bring to both of you. You should also think about the fact that the partner who follows the other is the one who is most at a loss: how will this affect his or her work?

For example, for some people it will be better to leave their job when their spouse takes up work elsewhere. This way, you will not be separated and can continue your research on the spot. Others prefer to finish their contract from a distance while they find a new job. You also have the option of taking unpaid leave, parental leave or a contractual separation. This will prevent you from resigning, which can complicate the transition between your previous professional life and that of today and tomorrow. For smooth mobility, the couple must listen to each other and support each other: the support of their partner is essential.

♦ Location

Where are you going to live? Perhaps in a big city for a promotion, or on the contrary in a provincial town to move away. But what does your partner want? Make sure you communicate your choice of new region. If your partner is looking for work, the employment area will be an essential criterion for him/her.

In addition, most mobile people are looking for a better quality of life, with a quality of life and an environment environment. You may have to compromise between your different aspirations. It's a long-term project that requires thought, organisation and input from everyone involved if you're moving as a family.

Our Bien Vivre tool allows to value regions on job ads thanks to 11 differentcriteria that are essential in the process of choosing a new region. For example education could be an important factor if you are moving with your children.

Want to know more about Bien Vivre?

See our dedicated page.

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♦ Accompaniment

Being accompanied in the mobility process is an unavoidable solution for a successful arrival. In the context of the mobility imposed on the accompanying spouse, it allows for a contact person.

Having someone on the spot, a local resident, a contact person, makes it easier to settle in and integrate.
Switch Up offers unique and personalised support through its network of ambassadors. They support you in your mobility on different topics such as housing search, registering your children at school, administrative procedures but also in the job search for the accompanying spouse.

This can be a real advantage: if you get caught up in packing or organising your day-to-day life once you are there, the help of an ambassador will be welcome.

Psychology of mobility of the accompanying spouse

♦ All change is grief

The grieving process is about all losses experienced in the course of life. It also concerns professional mobility, moving and changing jobs.

The different stages of mourning can be compared to the different phases of expatriation, which we can generalise to the phases of changing residence.

The "grief curve" is the natural process that the person in question goes through when faced with a sudden change in their professional and/or personal life. Of course, the process will be different for everyone, and will take a different time, but will also produce different reactions.

Moving house, changing region or city is often a heartbreaker: 76% of French people see it as a major source of stress. These are moments of uncertainty and uncertainty. It is not easy to close the door on your past. There is inevitably a destabilisation of people on the move. "You have to deconstruct one place in order to reconstruct another.

The arrival without a job is also a source of stress because in addition to the search, which can be long, there is also a new environment to get used to, new things to learn depending on the region.

The first stage is shock, or denial of change. Then comes a new situation, awareness.

And it is at this point, usually at the bottom of the curve, and once the fear or discomfort is felt, that the transformation takes place and allows the person to accept and adapt to the change (in this case the move or change of region).

The last stage of the process is involvement, integration, and also serenity. It is the completion of the change process. The accompanying spouse will have achieved mobility and integration.

♦ Testimony of an expatriate

Here is the audio testimony of Gabrielle R., who accompanied her spouse to New Caledonia for several years. She talks about the phases she went through and how this expatriation experience allowed her to find new aspirations.

By calling on Switch Up, you can make the accompanying spouse's mobility a success. Thanks to our local ambassadors, finding accommodation and social integration will be easier.

Professional mobility New Aquitaine Preparing your mobility Territories

Settling in New Aquitaine: in the heart of the vineyards, near the dunes

Post author By Lauren Pinel
Post date April 12, 2021
No Comments on Moving to New Aquitaine: in the heart of the vineyards, near the dunes

Settling in New Aquitaine, in the heart of the vineyards, near the dunes

Lauren Pinel

Miles of beach, the proximity of the Pyrenees, acres of nature.... New Aquitaine opens its doors to you and invites you to come and settle in the region. Discover the region from all angles (employment, quality of life, housing, income...) Moving to New Aquitaine means living between dunes and vineyards!

Why New Aquitaine?

Our 'Living Well' tool is based on public data on regional on regional well-being. It is also supplemented by feedback from newcomers supported by the platform. Thus, it provides you with figures on 11 predefined criteria. According to Bien-VivreAccording to Bien-Vivre, New Aquitaine is attractive to many people on the move, especially those from the Paris region. Moving to New Aquitaine allows you to reconcile your professional and personal life. And in addition, to benefit from a pleasant living environment and a more serene life. The growth of its population, particularly marked on the coast, makes it one of the most attractive areas in France. The region is ahead of the Ile-de-France and Provence-Alpes-Côte d'Azur in terms of demographic dynamism.

The labour market, employment and income

The Nouvelle-Aquitaine region has twelve departments. It is characterised by the preponderance of its agricultural and forestry employment (1st European agricultural region). It is positioned in the agri-food, aeronautics and space, wood and paper industries.

Its economy is therefore based on agriculture and viticulturewith the vineyards of Bordeaux and Cognac. Its industrial sector is notably very efficient. There are also powerful aeronautical, space and pharmaceutical industries.

Niort is the fourth largest financial centre in France. The city is known for its numerous mutual insurance companies. The Gironde, with Bordeaux, concentrates a majority of the active population and therefore of employment. The Atlantic Pyrenees, with the city of Pau, is not to be outdone. The department is closely followed by Charente Maritime, notably with the dynamic employment area of La Rochelle. Moreover, the regional council of New Aquitaine is the one that invests the most in innovation and research. The region's research potential is based on its 5 universities (Bordeaux, Limoges, La Rochelle, Pau and Poitiers) and its Grandes Écoles.

Quality of life

The environment

Having both the mountains and the ocean nearby is a luxury that many French people do not have, except for the people of Aquitaine! The proximity of the Pyrenees and the ocean offers the possibility to go for a picnic on the beach after a day's work. You can also put on your skis for a few hours of skiing in the Pyrenees. This makes life softer and contributes to the exceptional quality of life in New Aquitaine. Life is less stressful, more peaceful.

Aquitaine is the largest beach in Europe (with 250 km of sand). It is also the cradle of surfing in Europe, notably in Biarritz and Anglet. The Aquitaine coast has some of the most famous seaside resorts such as Arcachon, Biarritz or Royan.

And what would New Aquitaine be without telling you about its capital, Bordeaux? A large provincial city, it is attracting more and more new talent. Its pleasant living environment is combined with great professional opportunities.

In Charente-Maritime, you will be able to go from the Atlantic coast to the vineyards of the hinterland. Not forgetting its dynamic towns such as Royan, La Rochelle, or its small villages full of charm.

For a total disconnection, the Corrèze, the Dordogne or the Landes are territories that allow you to live close to nature and in an incredible living environment. The cities of Poitiers, Limoges and Niort allow you to live in medium-sized cities where the employment pool is also dynamic.

Education and health

The region is a major student centre, with several universities and grandes écoles*.

The 22 members of the Club des Grandes Écoles de Bordeaux Aquitaine are: Arts et Métiers Paristech Bordeaux, Bordeaux Sciences Agro, CESI Bordeaux, CESI Pau-Assat, EBABX, EISTI, ENM, ENSAP, ENSC, ENSCBP, ENSEIRB MATMECA, ENSGTI, ENSTBB, ESTIA, Groupe ESC Pau, IAE Bordeaux, IAE Pau-Bayonne, IPB, IEP, INSEEC, ISA BTP, KEDGE.

New Aquitaine is the third region in France in terms of education. In terms of health, the region is also well rated. This is due to the number of doctors present in relation to the number of inhabitants. Despite a marked difference between the different departments, the region has been able to find solutions to compensate for the low medical density. Examples include telemedicine and the delegation of certain consultations to pharmacists.

The community

The Aquitaine region produces products of exceptional quality: AOC meats, poultry, cheeses, vegetables. All of this cooked into delicious culinary specialities: the Aquitaine people have reason to be proud of their gastronomy. It is also the region of Jurançon, Bergerac, Bordeaux, Saint Emilion. Enough to delight wine lovers! It is around this gastronomy that you will be able to meet the neo-Aquitains.

First and foremost defined as inhabitants of the South West of France, they are epicureans and like to share.
Sport reinforces this feeling of belonging: rugby, football, water sports... Discover Sophie, Switch Up ambassador in La Rochelle . She will be delighted to welcome you in her beautiful city.

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Services and security

New Aquitaine is a region of transit between the Paris basin and the Iberian peninsula. This situation explains the development of major road axes. In addition, the Paris-Bordeaux-Toulouse-Spain high-speed line makes it possible to travel from Paris to Bordeaux in just 2 hours.

Services are developed in the major cities such as Bordeaux, La Rochelle, Pau, Limoges. It is also a region where you feel safe!

Housing

Already very popular with many urbanites, the Bordeaux metropolis seems to be attracting even more customers since the deconfinement.

Moreover, Bordeaux remains the preferred city for executives wishing to leave Paris, according to the 2018 edition of the Cadremploi study.

The Basque Country is also booming, having experienced an intense recovery. Local demand is also returning in the Landes. In Bergerac, in the Dordogne, demand has also exploded. But despite these increased demands following the confinements, property in New Aquitaine remains much more affordable than in the Paris region. The coast, Bordeaux and La Rochelle will still be more expensive than Limoges, Poitiers or towns less close to the sea.

Attracting more and more people on the move, the Aquitaine region combines many sought-after criteria and makes its charm work. Its environment, its dynamic employment area, but also its quality of life make it the ideal region to settle down in !

The 5 cities where to settle in New Aquitaine

If you've been seduced by New Aquitaine, all that's left to do is to move there. To help you find your ideal place to live, Switch Up has put together a selection of 5 cities where life is good in the region! Many cities in the region offer a very pleasant living environment and therefore allow you to settle serenely in New Aquitaine.

Bordeaux

Thecapital of the Gironde and Aquitaine regions, Bordeaux is attracting more and more newcomers. It is a city on a human scale, it is airy and allows you to breathe! Life here is gentler and more peaceful than in other large cities in France. It's a lively city, particularly dynamic, where you can discover beautiful exhibitions or go and watch a football or rugby match with friends. Student life is very pleasant. The sea is easily accessible from Bordeaux and the city is lined with green spaces. Strolls along the Garonne River, passing in front of the Hôtel de Vie, testify to the quality of life in Bordeaux.

Accessible in only 2 hours from Paris, Bordeaux is perfectly situated for work, but also for a weekend away! Sectors such as services recruit a large number of employees in Bordeaux. This is particularly true for personal services and digital professions.

Limoges

Limoges is a city on a human scale, characterised by its gentle way of life. Appreciated for its safety, the medium-sized city is known for its art and history. Visit its porcelain workshops and museums and stroll through the historic heart of the city, but also the surrounding area in a greener setting. It is a real little corner of paradise to live in with your family. Limoges also stands out from an economic point of view. Indeed, its unemployment rate is much lower than the national average. The cost of real estate is also lower than in its neighbours Poitiers and Bordeaux.

Poitiers

Poitiers is strategically located in the heart of the Nouvelle-Aquitaine region, 1 hour 15 minutes from Paris and 1 hour from Bordeaux! The city offers newcomers a warm welcome, diversity and mobility. As for the environment, the air quality is enviable. What makes Poitiers so special are its parks, especially the Parc de Blossac, its gardens and its small animal park, which will delight the youngest.Real estate is affordable and the unemployment rate is below the national average. The ideal location and quality of life of this beautiful French city attracts many people on the move; workers, researchers and students. Poitiers is therefore "the place to be" to realize all your projects!

Are you moving to New Aquitaine?

Be accompanied by Switch Up during your installation on the Aquitaine territory.

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Pau

Often praised for its quality of life, Pau is a city that offers the economic and cultural advantages of a big city. But without the inconvenience of traffic jams or the cost of housing. Its location is ideal, at the foot of the Pyrenees, near Spain and just over two hours from Bordeaux. Accommodation is always affordable. It is a dynamic city, and the centre is very pleasant, surrounded by green spaces. Described as a lively but also quiet city, Pau offers many different activities, especially sports, where you feel relatively safe.

The pace of this town is in the image of the Béarn region: peaceful, local, values. In terms of employment, the digital and sustainable development sectors are to be found. It is the cradle of major companies in the aeronautics, chemical and food industries.

La Rochelle

Living in La Rochelle means enjoying superb architecture and a town on a human scale. Everything is within walking distance, and there is of course the proximity of the sea and the good weather. The city centre is very attractive with its small shops, restaurants, and the feeling that people take time to live. The coastal paths and the walks and bike rides La Rochelle is the third largest city in France, with a population of over 1 million. La Rochelle is the 3rd city in the ranking of villages and cities where it is good to live. A major tourist destination, La Rochelle also stands out for its employment opportunities, its university, and its economic and commercial dynamism .

So, have you decided? The Aquitaine region is for you? Switch Upaccompanies you in your installation thanks to our local network of Ambassadors. Our Breton ambassadors will be delighted to welcome you, whether you are looking for administrative procedures, accommodation, schools, or to discover a new neighbourhood. Our Aquitaine ambassadors will be able to share their best practices with you, they are experts in the issue of moving to New Aquitaine.

Employer branding Job Mobility Business solutions Territories

Bien Vivre: territorial attractiveness at the service of recruitment.

Post author By Lauren Pinel
Post date April 6, 2021

Bien Vivre: territorial attractiveness at the service of recruitment.

Lauren Pinel

When a candidate decides whether or not to apply for a job offer, he or she thinks about it. They weigh the pros and cons, list the benefits and assess the risks. These can be personal, family or professional. For 78% of candidates, location is essential in this reflection! Find out more about our Bien Vivre tool, which uses territorial attractiveness to help with recruitment.

Territorial attractiveness is a key criterion for candidates.

In a job advertisement, the location of the position is the second most important element that a candidate pays attention to.

Today, companies do not capitalise on this element. However, the living environment offered by a territory is a determining factor. Therefore, quality of life at work rhymes with territorial quality of life. The location of the workplace, if it is enhanced to increase mobility, would allow the unemployment rate to be reduced by 2 points. Why should this be the case? Because workers are sensitive to the advantages of territories.

In fact, 7 out of 10 Parisians would be interested in a job outside the Ile de France. The search for a better living environment (89%) is the main reason for their mobility. Many cities make it possible to reconcile this criterion with good professional opportunities. Whether it is the metropolises, medium-sized towns or the small towns of tomorrow... Each of us can find our ideal city according to the criteria that we consider important.

Bien Vivre presents the catchment areas using 11 criteria

Our new solution allows you to highlight your location directly in job advertisements. This allows to highlight the attractiveness of the territories via 11 criteria. They are based on public data on regional well-being. Our solution makes it easier for candidates to make a decision thanks to a better valuation of the territories. Bien Vivre is based on public data from the OECD and is completed by feedback from newcomers. Our tool offers numerical data on 11 predefined criteria.

The interest of the position and the company's mission are essential, but factors related to future personal life are also important. Bien Vivre measures the attractiveness of the territories thanks to these different criteria, and allows people on the move to choose their new home:

♦ The dynamism of employment

Indeed, employment is one of the main criteria triggering a move. Settling in a dynamic employment area will facilitate your spouse's professional integration. This will increase his or her chances of finding work there. The dynamism of your future place of residence in terms of employment allows you to plan for the long term in this new place of residence...

♦ Environmental quality

The living environment is important when choosing a place to live, especially since the confinements in France. Having a pleasant environment is an essential criterion. Some people prefer to live in the mountains for fresh air, and others near the sea. Even in the city, the living environment can be pleasant, with a garden or parks nearby for example. The quality of the air, the number of parks, the proximity of the countryside... are all elements that are increasingly important in daily life.

♦ Housing

Perhaps you are looking for a house with a garden, or a bright flat. Have you thought about several bedrooms, an office or a particular location? This is an essential criterion for choosing your new home. Study the ads in your criteria, the availability and define your essential search criteria.

♦ Income

You will probably not earn the same salary in Paris as in Brest... But the cost of living is also lower! It will be easier for you to invest in a house. Beyond your income, what is important is the income in relation to the local cost of living. It is important to study this topic to decide whether or not to accept a job.

♦ Security

Safety plays an important role. Indeed, not being afraid to go out alone, to feel serene for oneself or for one's loved ones is a major lever for decision making.

♦ Health

Access to health care can be a key factor in the choice of where to live. Having access to a GP is crucial when you have health problems or children, for example. In some areas, access to health care can be a real problem.

♦ Accessibility of services

Do you do your shopping at the organic shop? Do you usually have a coffee at the local bar, or buy your bread every evening before going home? Services are crucial when you are looking for your new home, as is access to the Internet. They build up your daily life and allow you to get your bearings and habits.

♦ Education

The quality of education is particularly sought after by parents or students. This criterion is defined by the number of schools in the vicinity of one's home, the universities and their programmes, the grandes écoles, etc.

♦ Civic engagement

Knowing that the local population is involved in the quality of life in the community is important. Settling in a place where the elected representatives defend projects in line with its values is essential. Indeed, this in turn allows for civic involvement to improve the lives of citizens.

♦ The community

It plays a role in the integration into the new place of life. Integrating into a group that shares your lifestyle and interests is important for settling into your new life. Creating a social circle, sharing and feeling welcomed helps to develop a sense of belonging to the community.

♦ Quality of life

This criterion synthesises all the previous ones together. In fact, it is the overall satisfaction with daily life. From the environment to services and safety, the quality of life is specific to each person. It must bring together the criteria that are important to us, in order to be happy in our city for a long time and to enjoy an ideal quality of life at a given time.

Each person has his or her own ranking in terms of the above criteria, which, moreover, evolve as life experience changes. What seems essential at 25 may be less so 10 years later! However, when we ask candidates who are ready to move, the dynamism of the job is the main factor mentioned. This is followed by the quality of the environment and financial considerations, such as the cost of housing and the cost of living. These criteria are now paramount to fulfilment as proven in the latest study provided by Hello Work. By highlighting territorial attractiveness, our Living Well tool will help you in your choice of a new place to live!

Want to discover Bien Vivre?

We invite you to visit our dedicated page!

Let's go!

Living well: territorial attractiveness on your job offers

Here is an example of the Bien Vivre Plug-In. It allows you to enhance the territorial attractiveness, directly on job ads. Intended for job boards, it highlights the location of the position offered. The decision to move to the region is imminent!

At a time when the inhabitants of the Ile-de-France region are increasingly keen to leave Paris and when there is still a high level of tension in jobs in sectors such as IT and industry, the development of territories within employer branding strategies must be implemented rapidly. Rhyming Employer Brand and Territorial Marketing is obvious because the objective is the same: attractiveness! The territory then becomes an added value for employers in terms of recruitment, but also in terms of territorial anchoring and CSR.

Professional mobility Preparing your mobility Cities

Data calculation Living well

Post author By Lauren Pinel
Post date April 6, 2021
10 Comments on Calculating data for living well

How are the territories rated?

Lauren Pinel

Where people live is important for their well-being. The territorial quality of life is shaped by a multitude of factors (from educational provision to health, for example). The dimensions of this territorial quality of life are unique to each individual and change as our lives change. Our Living Well tool aims to enable candidates to work in the territory where it is good for them to live.

1 - Calculating the data

The ranking of territories, especially in the press, is a recurrent subject. It allows to highlight a specific criterion but it is difficult to have an overall view on their advantages and disadvantages, and this, as objectively as possible.

Each criterion is based on different scores in order to build a set of "Good Living" indicators that are comparable between territories. This benchmark is therefore built on a panel of indicators all coming from official sources:

Organisation for Economic Co-operation and Development

Unions for the collection of social security and unemployment contributionsfamily allowances

BRRISE - Well-being, attractiveness of rural areas and socio-spatial inequalities

Our repository is also participatory as it is incremented by the feedback of the newcomers we support via our Switch Up platform.

2 - The scoring method includes 11 criteria

Income

Income is an important element of individual well-being as it enables people to meet their basic needs and other important life goals. It is also associated with quality of life, perceived social status and social connections.

Health

There are also strong regional disparities in health, which are partly explained by unequal access to health services. explained by unequal access to health services. However, access to health care is an important issue, especially in sparsely populated areas or for people with specific pathologies (long-term) or special needs (young children, the very elderly, etc.).

Security

Personal safety is the extent to which people feel safe in their daily lives. Objective data is of course used in the calculation of this criterion, but it is supplemented by the subjective feedback of our newcomers. As the feeling of safety is very personal, this criterion is a combination of both objective and comparable data and the feelings of local residents. This criterion should be analysed at the level of the catchment area in order to be interpreted as accurately as possible

Environment

The quality of the local environment has important effects on the well-being of future generations and residents. future generations and the inhabitants. Various aspects of environmental quality need to be included, such as water, waste, facilities, etc. They can be very different in the same area and certainly require a more local look at the catchment area.

Education

Education has many links to the attractiveness of the territory, such as employment and civic engagement. Moreover, it has been proven that education also has important long-term social effects on a territory that affect the overall productivity of places, reduce crime rates and increase the participation of the population in community life. For some regions, the industrial mix and a strong human capital base are strong drivers of attractiveness and competitiveness for employers.

Quality of life

Subjective well-being reflects the way people evaluate their lives. This criterion includes evaluations of life as a whole (usually referred to as 'life satisfaction'), evaluations of particular areas of life (e.g. 'satisfaction with time available for leisure'), feelings and emotions, as well as measures of how well we feel we are aligned with the goals we wish to achieve in life. This criterion is therefore the aggregation of several subjective measures.

Employment

Employment is another dimension of well-being that can have a significant impact on people's material conditions. Moreover, having a job helps people to maintain and develop their skills, and this affects other dimensions of well-being, such as health, connections and life satisfaction. Unequal access to employment is a major factor in interregional inequalities.

Civic engagement

Many of the policies that most directly affect people's lives are adopted at local level. The rate of participation of the local community in decision-making is an indication of the degree of trust that the community has in their representatives and an indicator of the participation of citizens in the political process but also more generally in their involvement in their local life.

Access to services

Accessibility of services is one of the key dimensions of well-being, affecting how people get what they need to satisfy their wants and needs. people get what they need to satisfy their wants and needs. Measuring service accessibility allows a better understanding of inequalities within communities and disparities between territories. If access to basic services (water, sanitation, electricity...) is a priori identical throughout the French national territory, access to advanced services (transport, health, ICT, daily shopping...) may be different from one territory to another.

Housing

In measuring well-being, housing is an important dimension. Adequate housing is one of the most basic human needs. Moreover, housing costs are often the largest component of household income. Housing is also strongly related to other dimensions of well-being, such as health, income and life satisfaction.

Community

Good interpersonal relationships, support from social networks and general trust in others and institutions are seen as important sources of individual well-being and social cohesion. Community is an additional resource to material and cultural resources, but can also improve the performance of institutions and serve the common good.

Press releases Press

Press release March 2021

Switch up launches its tool for presenting and promoting territories in connection with job advertisements

Lauren
4 minutes

At the head of the first collaborative platform to help people in geographical mobility to settle down, Switch Up is launching a new tool to highlight the place of residence directly in job advertisements. The primary objective of this tool is to present the territories via 11 criteria and thus facilitate the decision making of candidates thanks to a better knowledge of the territories and in addition to a successful onboarding.

The importance of choosing a place to live

The current health situation has caused a shift in the relationship between work and personal life. Companies have developed teleworking measures, which have enabled employees to move away from their place of work for a better quality of life, and to envisage a new life, elsewhere, more serene and calmer. A study by Cadre Emploi states that 8 out of 10 Parisian executives would like to move to the region in the near future*.

As a result, since the first confinement, requests for support from Paris to the French regions have doubled.

A real opportunity is thus offered to the territories and to French companies established in the Region: that of attracting Talents and/or facilitating the establishment / relocation of Companies in response to the Territory of Industry programme!

A study by Hellowork** (the leading publisher of job boards) shows that when searching for a job, the geographical area is one of the most important criteria consulted during a job search.

The tool Living Well tool developed by Switch Up takes on its full meaning and allows the geographical areas to be presented in job advertisements in order to combine the attractiveness of the territory with the employer brand.

*https://www.apec.fr/tendances-emploi-cadre/processus-de-recrutement-des-cadres/malgre-la-crise-des-tensions-persistantes-sur-le-marche-de-lemploi-cadre.html#xtor=EPR-1584

https://www.hellowork.com/etude_mobilite_professionellle_regionsjob_parisjob_2020/

Switch Up's Bien Vivre: a tool to enhance the locations of companies

The tool Living Well tool complements the job advertisements by presenting a compilation of data concerning the company's living area. It thus removes potential barriers to mobility and enhances the attractiveness of the company's location at the source.

Aggregating public data on regional well-being, and supplemented by feedback from newcomers supported by the Switch Up platform, the Living Well tool provides figures on 11 pre-defined criteria.

Well-being in 11 criteria to open the field of possibilities for candidates

The 11 criteria of the Living Well tool assess the well-being of residents within the region: employment, environment, education, access to services, civic engagement, community, income, health, safety, housing and quality of life.

Switch Up's Bien Vivre: data and inhabitants of a territory at the service of employment

Highlighting territories thus allows them to develop their attractiveness, to the delight of companies which can thus promote their territorial anchoring and their employer brand via Bien Vivre and a local welcome process.

Indeed, the tool Living Well tool allows them to attract, while transparently presenting the advantages and areas for improvement of the geographical area in which they are located. Coupled with this, the network of local ambassadors take the floor on Switch up to present the advantages of their territory and accompany people on the move via the Welcome to Switch up.

Are you interested?
Make an appointment with Gabrielle!

Book a slot

Press releases Press

Press release January 2021

Post author By Lauren Pinel
Post date March 31, 2021

Switch up, the collaborative platform that puts geographical mobility at the heart of employment!

Lauren
4 minutes

Switch Up is positioned on the market for welcoming and integrating newcomers to a territory via a collaborative platform of services that connects the future new inhabitant with a local Ambassador trained in relation to this moment in life. The start-up is expanding its offer to meet the new employment challenges and is helping companies in difficulty to facilitate the return to employment of employees through geographical mobility.

A new Switch Up offer to support social plans

According to a report published by the DARES, the number of social plans is alarming. No fewer than 530 redundancy plans were initiated between
1 March and 11 October this year.

The health crisis that is affecting everyone is forcing companies to rethink their strategies to avoid closing their doors. Behind this figure, more than 72,500 employees are concerned and are being considered for redundancy (more than three times the number of last year). According to the Ministry of Labour, "the figures are at their highest", which is cause for alarm and the need to find new concrete solutions.

While a job protection plan is compulsory beyond 10 redundancies in a company with more than 50 employees, collective redundancies are also very present in SMEs. In companies with less than 10 employees, more than 3,000 people have been or are about to be made redundant.

Geographical mobility not taken into account in the return to employment.

The players in the field of professional transition are unanimous: training and skills assessments play an important role in the support measures, but geographical mobility is given little attention. However, there is real room for manoeuvre since, according to the latest Pôle Emploi study, "Finding a job in a territory close to home" is not a priority for nearly four out of five jobseekers. The lack of support for geographical mobility explains why it concerns on average only 5% of employees who accept mobility following a job loss in order to find a new job or resume training.

In addition to training," adds David Beaurepaire, Managing Director of HelloWork, "geographical mobility is also an obstacle to the proper functioning of the labour market. But this raises broader issues, particularly access to housing, which is a very long-term project.

Thus, allowing employees to benefit from support when they leave by facilitating their mobility would make it possible to reduce the unemployment rate in France by 2.5 points (estimated by INSEE at more than 2.7 million people in the 3rd quarter of 2020), as highlighted in the study on the geographical mobility of workers by the Inspection Générale des Finances.

*https://www.pole-emploi.org/files/live/sites/peorg/files/documents/Statistiques-etanalyses/E%26S/ES_51_mobilite_des_DE_freins_et_leviers.pdf

* https://www.la-croix.com/Economie/Social/Le-chomage-bas-2008-reste-points-noirs-2020-02-13-1201078134

* "Calculating mismatch indicators in a world of high unemployment", Etienne Wasmer, November 2015.
https://www.modernisation.gouv.fr/sites/default/files/epp/epp_mobilite-travailleurs_rapport.pdf

An offer for institutions, local authorities and local authorities and professional transition actors

Switch Up invests in supporting employees affected by these job-saving plans by facilitating their geographical mobility and thus encouraging their return to employment. To this end, Switch Up provides firms specialising in professional transitions, as well as companies, with its capacity
to implement a collaborative platform to assist their clients in geographical mobility.

The aim is to improve the support for their change of workplace. The employee and his/her family can then benefit from departure assistance in connection with the firm in charge of the professional transition but also from existing mobility aids at local, national or European level. Through the collaborative platform, the employee and his family can exchange with local Ambassadors trained and approved by Switch Up to discuss their future place of living and thus remove the obstacles, difficulties or anxieties that mobility can generate for the whole family.

When employment or training is found, he/she can benefit from personalised assistance covering each person in the family in the areas of housing, schooling, integration, administrative procedures and employment of the accompanying spouse.

This crisis situation reminds us that accompanying employees throughout their career (from their arrival to their departure) is essential and is an integral part of the image of the company but also of the territories. With this new solution, Switch Up is an innovative player in the relationship between Employment, Territory and Innovation!

The collaborative platform deployed by Switch Up creates added value for the selected local residents who join the community of ambassadors of the territory. They are then trained and paid to welcome future newcomers. They thus contribute to the attractiveness of their territory. The companies concerned by the PES respond in an innovative and human way to their obligation to revitalise the territory in conjunction with the institutions and local authorities.

Are you interested?
Make an appointment with Gabrielle!

Book a slot

Press releases Press

Press release January 2020

Post author By Lauren Pinel
Post date March 31, 2021

Switch up is in charge of welcoming newcomers to Tours Loire Valley

Lauren
4 minutes

The Nantes-based start-up Switch Up offers a range of digital solutions for welcoming and integrating newcomers to an area through local "welcoming" ambassadors. This tool is aimed at companies to facilitate the integration of employees and also allows territories to strengthen their attractiveness. Today, Switch Up covers more than 40 cities and brings together more than 150 ambassadors in France*. The entire French territory will be covered by the end of 2020. At the beginning of this year, Switch Up announced that it has joined the Parisian incubator RHizome. In addition, it has just signed a partnership with the Tours Loire Valley region. The totally customised system facilitates the support of new arrivals thanks to a network of ambassadors who know their territory perfectly and know how to promote it.

The ambassador, the soul of the Switch Up tool, knows his region, loves his city and speaks about it with passion. Switch Up allows him/her to earn additional income and to optimise his/her time.

A welcome kit to boost the territories

Today in France, about a hundred companies welcome newcomers locally. Switch Up is a range of centralised and innovative digital solutions available to client companies to enhance their employer brand, and to territories to improve their attractiveness. Switch Up is the only collaborative platform that allows people who are geographically mobile to be helped in their installation in their new place of life by selected and trained local residents.

A partnership signed with Tours Loire Valley

After launching its brand platform in conjunction with the firm CoManaging, Tours Loire Valley has signed a partnership with Switch Up with a view to promoting their assets to attract talent. In order to develop their territorial brand, institutions are showing a growing interest in Switch Up's potential through a platform, in their image, that is dedicated to them. The digital tool developed as a grey label offers territories optimised and professionalized support for their new inhabitants. In addition to welcoming newcomers, the solution creates links by placing the human element at the heart of the process by enhancing the value of local residents.

"A region that speaks about itself through its inhabitants and knows how to support its new arrivals is necessarily ahead of the game and this is no longer a luxury but a necessity. We have just signed a partnership with Tours Loire Valley, which trusts us to structure its welcome. Switch Up thus enables institutions to provide a concrete and pragmatic digital solution to their territorial ecosystem. We create the mechanism that makes the process fluid and simple by promoting it sincerely and with commitment, two undeniable criteria for the attractiveness of territories.

Gabrielle RODIER, founder.

Employer branding, the GRAAL for companies

For companies, knowing how to welcome and integrate employees is a challenge, yet it is what gives them a head start in a tight labour market.

"Companies need to make a difference in supporting their new employees because moving, settling into a new city and adapting to a new environment engages the whole family and should allow companies to differentiate themselves in their Onboarding strategy."

Gabrielle RODIER, founder.

For managers, the Switch Up customised management tool supports and accompanies their recruitment in a strong CSR approach.

Who are the Switch up ambassadors?

Marie, 41, joined Switch Up as an ambassador two years ago in Paris and Rennes. She was immediately won over by the values and the way the platform works.

"In my opinion, Switch Up contributes to improving the culture of inclusion. Being an ambassador allows me to expand my network, to evolve and to challenge myself. And working with Switch Up has opened doors for me, especially in the rental business.

Marie JUTHIER

Martine, Switch Up ambassador in Nantes, has often been asked to welcome and guide new residents in her city

"I know how difficult it is to arrive in a new city with peace of mind. Finding your bearings can take time. Switch Up's strength is that we have capitalised on all our experiences and overcome every difficulty.

Martine LURIOT

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Press releases Press

Press release September 2019

Post author By Lauren Pinel
Post date March 31, 2021

Switch up raises funds to make France more welcoming

Lauren
4 minutes

After 2 years of existence, the Switch Up platform created in Nantes, France, has reached an important milestone in its development with the raising of funds that will lead to the recruitment of new staff and allow the solution to spread nationally. Today, Switch Up is present in more than 40 cities in France and has more than a hundred ambassadors. The entire French territory will be connected by the end of 2020.

Digitalising mobility, a growth sector

Today in France, about a hundred companies exist in the "relocation" market segment, to accompany and facilitate geographical mobility for companies. According to CREDOC*, 70% of working people say that they would refuse a better job if it meant moving to a new location and increasing their housing costs.

The Switch Up platform, launched in 2017 in Nantes, aims to facilitate all the essential steps related to geographical mobility by combining its digital tool and the creation of local communities of ambassadors. For both the employee and the company, the service is a major comfort that simplifies and eases integration. Driven by a buoyant market and an original offer that has attracted interest, Switch Up has just obtained 300,000 euros in funding from three groups of investors, ABAB, LMSI, Patrick Gangneux and banking partners, including the BPI.

Its objective is to double its turnover, recruit a dozen sales representatives as well as independent ambassadors throughout France.

Research Centre for the Study and Observation of Living Conditions

The Switch Up ambassador, added value of the tool

Switch Up has set up a unique network of ambassadors. Newcomers choose their ambassadors according to various criteria. The ambassadors are people who love their city and their region and speak about it with passion. They know its strengths and weaknesses and have nothing to sell. This is what gives them credibility with the people they welcome and accompany. Thus, the matching of affinities between the two is a guarantee of success.

A welcome pack to boost the territories

To develop their territorial brand, institutions are showing a growing interest in the potential of Switch Up through a personalised welcome pack that they can put in place. The platform, which can be deployed on a white label basis, offers territories the possibility of setting up optimised, professional and local support for their new arrivals.

"A territory that relies on its inhabitants to promote it and welcome newcomers is necessarily one step ahead. The speed of digital technology combined with the knowledge of the inhabitants positions the region in an approach that is both innovative and local: a necessity to reinforce its attractiveness! Moreover, we are currently in discussion with 2 large territories ".

Gabrielle RODIER, founder.

Switch Up is recruiting its future ambassadors

The ambassador, the soul of the Switch Up tool, knows his region, loves his city and speaks about it with passion. Switch Up allows him to supplement his income and to organise his time. Open-minded, curious, pragmatic and empathetic, he is one of the pillars of the Switch Up structure. With the development of the network, the platform will be stronger and will benefit from an undeniable major asset, which does not currently exist on the French market.

Interested?
Join the Switch up ambassador community.

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