Recruiting is good. But recruiting differently is even better! We have put together a TOP8 of the most original recruitment campaigns. Something to inspire you, or not...
Australia Inc has launched a recruitment campaign in video format. The video shows the recruiter crossing a variety of landscapes to make candidates want to work in Australia. This company, which is looking for "working holiday" visa holders, plays on emotions. This is an original, offbeat, captivating and rather funny campaign.
The campaign originates from the commune of La Roche sur Yon but the target remains Parisian workers and highlights the quality of life arguments on which local companies can rely in their recruitment! A theme that has been put forward for the Vendée agglomeration for three years in a row.
In the same strategy, the Brittany region encouraged employers to use visuals and 'punchlines' based on both humour and the characteristics of the Breton territory
From a commercial point of view, some brands are surfing on this basic trend of Quit Paris.
It's always humorous and against the grain!
More classic but which takes up the idea of a geographical network and thus of proximity, the postal bank communicates on their multiple establishments and thus place of future work
Doctors and medical staff are a particular target, especially in rural areas, and puns abound!
The Sill group, a federation of SMEs in the food industry based in Finistère, has chosen, for the visuals of its website, not only to highlight its laboratory (for the "innovation" aspect), but also its territory, the Abers region. The site thus includes 100% local shots: lighthouse, river, field of cows, Crozon... All this supports the discourse on the valorization of traditional products and makes it possible to assert the identity of the brand. However, there is no question of neglecting the discourse on international development! Here again, the group takes advantage of its location, by asserting that it is its belonging to a seafaring country that makes it "naturally" open to the world (hence its punchline "Brittany as a home port, the world as a horizon").
The Nantes start-up Iadvize, on its "offices" web page, provides very concrete information to convince candidates of the attractiveness of its city. To do this, it relies on the proximity of water (the sea as well as the Loire) as well as the dynamism of Nantes.
His tricks? First of all, he gives figures (" 15 min walk from the hypercentre», « 40 minutes by car".). But also a short list of the favourite places of the employees: the nice bar frequented after work, the sports hall where the football team trains, or the Stereolux concert hall near the Machines de l'Ile. All these details contribute to the image of a territory where culture, sport and conviviality are mixed. Rather attractive, isn't it?