At the head of the first collaborative platform to help people in geographical mobility to settle down, Switch Up is launching a new tool to highlight the place of residence directly in job advertisements. The primary objective of this tool is to present the territories via 11 criteria and thus facilitate the decision making of candidates thanks to a better knowledge of the territories and in addition to a successful onboarding.
The current health situation has caused a shift in the relationship between work and personal life. Companies have developed teleworking measures, which have enabled employees to move away from their place of work for a better quality of life, and to envisage a new life, elsewhere, more serene and calmer. A study by Cadre Emploi states that 8 out of 10 Parisian executives would like to move to the region in the near future*.
As a result, since the first confinement, requests for support from Paris to the French regions have doubled.
A real opportunity is thus offered to the territories and to French companies established in the Region: that of attracting Talents and/or facilitating the establishment / relocation of Companies in response to the Territory of Industry programme!
A study by Hellowork** (the leading publisher of job boards) shows that when searching for a job, the geographical area is one of the most important criteria consulted during a job search.
The tool Living Well tool developed by Switch Up takes on its full meaning and allows the geographical areas to be presented in job advertisements in order to combine the attractiveness of the territory with the employer brand.
*https://www.apec.fr/tendances-emploi-cadre/processus-de-recrutement-des-cadres/malgre-la-crise-des-tensions-persistantes-sur-le-marche-de-lemploi-cadre.html#xtor=EPR-1584
https://www.hellowork.com/etude_mobilite_professionellle_regionsjob_parisjob_2020/
The tool Living Well tool complements the job advertisements by presenting a compilation of data concerning the company's living area. It thus removes potential barriers to mobility and enhances the attractiveness of the company's location at the source.
Aggregating public data on regional well-being, and supplemented by feedback from newcomers supported by the Switch Up platform, the Living Well tool provides figures on 11 pre-defined criteria.
The 11 criteria of the Living Well tool assess the well-being of residents within the region: employment, environment, education, access to services, civic engagement, community, income, health, safety, housing and quality of life.
Highlighting territories thus allows them to develop their attractiveness, to the delight of companies which can thus promote their territorial anchoring and their employer brand via Bien Vivre and a local welcome process.
Indeed, the tool Living Well tool allows them to attract, while transparently presenting the advantages and areas for improvement of the geographical area in which they are located. Coupled with this, the network of local ambassadors take the floor on Switch up to present the advantages of their territory and accompany people on the move via the Welcome to Switch up.