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Professional mobility Nantes Preparing your mobility Accompanied testimony

Nantes République is a great place to live.

Nantes République - a district where life is good.

  • Martine Luriot

Having arrived in Nantes from Lille with 4 children, I know how necessary it is to be guided through the different neighbourhoods in order to make a choice of accommodation that corresponds well to one's lifestyle and needs.

Since then, I have been a Switch Up ambassador, and in order to advise our clients, I take an interest in the future of Nantes, in new projects and living spaces that can welcome newcomers. The number of newcomers is increasing, which is putting pressure on the property market. 

Fortunately, however, new neighbourhoods are emerging that are well thought out for maximum living comfort. This is the case of the new République district

Nantes, a tailor-made city that is inventing itself.

It is a perimeter located between the Boulevard de l'Estuaire to the north and the future university hospital to the south, covering approximately 20 hectares. To design it, citizen consultation workshops were held and they formulated recommendations that the urban planners and landscape designers took up.

♦ 5 major concerns were expressed:
  • A breathable neighbourhood with space and light
  • A neighbourhood with a strong mix of people and generations 
  • A green district, nature in the city, green spaces, walks
  • A lively and dynamic neighbourhood with cultural, sports and leisure activities
  • Smooth and safe traffic 

Neighbourhood relations and shared spaces as the basis of the architectural project.

The urban design teams have submitted their project, which gives pride of place to nature in the city.

From a landscape point of view, nature has been integrated into all the interstices, creating an atmosphere conducive to well-being, neighbourhood life and exchanges between neighbours: playgrounds, sports areas, shared gardens, a large lawn, etc. A whole series of pathways encourage walking and cycling. 

Efficient public transport will link the centre, the station and other districts of Nantes: two new tramway lines are planned, in addition to the existing Chronobus C5.

Mutualisation is encouraged: parking, laundry, vegetable gardens, heating and hot water production with more than 85% renewable energy, electricity with photovoltaic production, etc.

Approximately 2,000 homes will be built, 55% of which will be social and affordable, encouraging everyone - and particularly families - to settle in the city centre. 

75,000m² of service sector buildings, as well as 25,000m² of ground floor retail space, will allow for the development of approximately 4,000 new jobs in this new district.

Close to the city centre and nature.

All this makes it a very attractive place to live on paper, with a clear desire on the part of the decision-makers to move towards participative, sustainable approaches, geared towards the well-being of the inhabitants.

The urbanisation of this new area will be developed over the next 10 years and the first construction sites will be delivered in 2020 with the 5Ponts and O-Slowoperations.

Achievements to watch closely!

The Switch Up advisors, well aware of the advantages of the different districts of Nantes, will advise you on the suitability of the district for your needs.

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La Roche sur Yon Professional mobility Preparing your mobility Accompanied testimony

Is it really a good idea to move to your holiday destination?

Choosing to move to your holiday destination: Is it really a good idea?

  • Marie Tertrais

Who hasn't dreamed of leaving their holiday destination at the end of August and moving there permanently? But when the dream becomes reality and a transfer or a new job allows us to live at our holiday destination, is it really a good idea?

Living in a coastal department, the Vendée, and accompanying many people in their change of life, I very often have questions and legitimate fears from future arrivals about their choice of address.

Les Sables d'Olonne, a large city on the ocean, attracts even those who go to work in La Roche sur Yon, the main town of the department, located about 30 km away.

Who hasn't dreamt of the sea as a garden?

After this cliché, I take the time with my future arrivals to weigh up the pros and cons of moving to the seaside and to understand their true aspirations. The list of positives: the sea, the walks, the water sports, the calm, the port and also the disadvantages: the more expensive rents, a smaller property, the scarcity of properties rented all year round, the obligation to travel by car to go to work, the very quiet side of a coastal town in winter, the traffic and parking difficulties in summer, an older population. Once all these criteria have been met and a dialogue has been held with the newcomer and his family, the choice is made calmly and naturally.

As a rule, reason prevails and most people move to La Roche-sur-Yon, knowing that the seaside is only 30 minutes away. However, sea lovers such as sailing or surfing enthusiasts often take the plunge .... Their passion outweighs the inconvenience.

But everyone is different. All horizons are open and the key to success is often a good analysis of the needs of newcomers! 

This article was written by Marie.T, at your service to help you settle in La Roche sur Yon.

I ask for his help
LA ROCHE SUR YON
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Employer branding Job Mobility Corporate Solutions

RHIZOME Sound Capsule

RHIZOME: What is HR Marketing?

When HR turns to marketing concepts - Territorial onboarding

  • Gabrielle Rodier

In order to respond to the challenges of talent scarcity and higher turnover rates, HR departments in organisations are turning to concepts from marketing. It is no longer a question of considering employees as "human resources" but as "customer employees", who choose to invest their skills in the organisation.

Rhizome startups share their expert views on HR Marketing in this capsule series.


Switch Up - the platform allowing newcomers to be helped in their arrival in a territory thanks to local inhabitants - talks about territorial onboarding which feeds the company's HR strategy.

Gabrielle, founder of Switch Up, gives her testimony.

HR marketing and territorial onboarding ?

In my opinion, HR Marketing corresponds to the implementation of a strategy that aims to present a positive and attractive image of the company to its current and future employees. This strategy is put in place thanks to a range of tools that HR departments will use to embody the company's values and culture through the employer brand.

Like any marketing strategy, HR departments will define objectives to be reached (a turnover rate, a number of applications, etc.) with a specific target (internal or external). 

"You don't sell a car or toothpaste like you sell a job in a company. Why not? Simply because on the one hand we are talking about a product and on the other hand we are talking about a human experience.

Gabrielle

However, the HR part makes a real difference in the marketing approach: the company has to be able to explain that these benefits have to be put forward in an honest and transparent way. Let me explain: If a toothpaste doesn't do what it was designed to do (clean teeth) it is unlikely to be bought back. However, if a job doesn't live up to its promises, it's much more risky for the employee, and when you touch people, the consequences are all the more important (from the candidate's point of view but also from the company's).

One of the areas that is not often used by companies in HR marketing is the territorial component: the geographical environment in which the company is located is often not emphasised or not at all. The company must also be able to talk about its territory and it is on this theme that Switch Up tries to bring its expertise. Switch Up enables companies to talk about their environment on a geographical level. In other words, our solution helps companies to highlight their location (territorial onboarding) as an important element of the jobs they offer. The geographical environment of the company is part of the conditions of employment and becomes a differentiating factor when this point is taken into account from the job advertisement to the onboarding period of the employee within the structure.

The aim is to make the employee fit into the geographical area where the company is located. This allows all companies to talk about their geographical location and to define who they are by showing that behind the term HR marketing, we are talking about people.

Categories
Candidate experience Professional mobility Preparing your mobility Company solutions

Mobility aids

Support for geographical mobility

  • Lauren Pinel

90% of the recruiters questioned (in a study carried out among recruitment agencies) are not aware of mobility aids. However, there are severalthat, for a small effort/cost on your part, will enable you to build a real link with your clients to support them on the subject of employer branding and to build with them a link between the candidate path and the employee experience in the Onboarding period. 

1. How to help mobile applicants?

There are bonuses paid directly to the future employee when it comes to financing a move, whether through the CAF, Pôle emploi or Action Logement. Some bonuses finance family removals, others reward a change of accommodation close to the workplace and others support the recruitment interview phase by financing professional services.

♦ For those seeking accommodation.

Moving to a new life is often frightening, especially when you don't know the area or the price per square metre. Everyone wants to be in the right neighbourhood, not too far from everything and with good access. To achieve this, it is essential to get in touch with local ambassadors.

You can request the help of our local experts to accompany your candidates in their search for accommodation. From the design of the specifications to the start of the accommodation, the service can be financed by Action Logement. A great way to start a good relationship, add a concrete element to your employee experience and improve your Employer Brand at no cost.

♦ For the one coming from abroad.

In addition to a total lack of knowledge of French culture, the language barrier often adds to the difficulties of settling in. And if one imagines that the candidate is not alone in this project, this complicates things further. 

Offer your candidates support solutions at the best price on multiple services (from housing to administrative matters, including the integration of the family on a social and professional/school level). Our platform allows you to apply for aid that may exist on this point at European level (via EURES): language courses or administrative procedures, there is specific aid at European level.

Let's make an appointment!

Do you want to support your employees in their mobility?
Book your crénau with Cécile

Survey of 50 recruitment agencies conducted in August/September 2020:

2. Why set up coaching for its candidates?

The main reason is that it greatly improves their candidate experience, followed by the fact that it makes it easier for you to hunt for candidates further afield, outside the company's employment area. Finally, it allows you to provide additional services to the companies that use your firm's services.

As far as the candidate experience is concerned, accompanying your candidates literally "to the end" of the process by allowing them to be accompanied in their search for accommodation can only strengthen it and make your firm an expert in recruitment, the candidate experience and the on-boarding process.

♦ How can this be done in practice?

Before becoming a Switch Up partner, we suggest you test our solutions.

Switch Up offers you a test phase in order to try the solution for free. It also offers you the benefit of its expertise in assessing the mobility of your candidates through simple and effective methods.

Finally, the Switch Up solution allows you to monitor your candidates on a daily basis from the moment they are installed, so that you can keep in step with your clients and reassure them that their employees are being properly looked after.

Let's make an appointment!

Do you want to support your employees in their mobility?
Book your crénau with Cécile

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