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Centre Val de Loire Professional mobility Preparing your mobility Territories Tours

Moving to the Centre Val de Loire: a land of art and history

Moving to the Centre Val de Loire: a land of art and history

Moving to the Centre Val de Loire means taking advantage of the magnificent châteaux of the Loire and a great heritage of art and history. Characterised by its gentle way of life and its dynamic employment area, the Centre Val de Loire region will undoubtedly seduce you! 

Why the Centre Val de Loire?

Based on a compilation from public dataand supplemented by feedback from newcomers supported by the platform, the "Bien-vivre" tool offers numerical data on 11 criteria. According to the Bien-Vivre tooltool, the Centre Val de Loire region has a number of assets that attract more and more mobile people. Living in this region allows people to reconcile their professional and personal lives while enjoying a pleasant living environment and a more serene life.

Ideally located 1 hour south of Paris, the Centre Val de Loire region combines quality of life and a dynamic economic area. The region owes its reputation to the quality of its land and its rich cultural heritage. Its varied and preserved landscapes as well as the richness of its history contribute to the attractiveness of the region, particularly in terms of tourism.

The labour market, employment and income

In the Centre-Val de Loire, there are three employment areas: in the north of the region, the labour market is driven by trade with the Paris basin. The Loire axis, with Orléans and Tours, is the most dynamic area in the region. Finally, the last employment area is located in Berry.

The region attracts international companies, in particular thanks to its location as a crossroads in the region and its proximity to the capital. The leaders in IT and logistics offer many jobs to be filled each year. Orléans is also the leading pharmaceutical centre in France. The Centre Val de Loire is also the 1stThe Centre Val de Loire is also France's and Europe's leading cereal-growing region.

Quality of life

The environment

What would the region be without telling you aboutits many châteaux and vineyards? Its environment, in the heart of the land, allows you to spend a weekend visiting its famous châteaux, cycling along the paths of the Loire. The cradle of the Kingdom of France, the Centre-Val de Loire is home to some of the most prestigious châteaux in France: Chambord, the château of François I, Chenonceau, Chantilly, Villandry and its gardens, the Clos Lucé, where Leonardo da Vinci lived...

The Centre Val de Loire is also the 3rd largest wine-producing region in France, and the 1st for white wines (Chinon, Touraine...) Historically, the departments of the Centre-Val de Loire were formed from three historical provinces: Orléanais (Loiret, Eure-et-Loir, Loir-et-Cher); Berry (Cher and Indre) and Touraine (Indre-et-Loire). Its historical and cultural heritage welcomes an average of 9 million tourists every year. The medium-sized towns and local centres play a major role in the balance of the region and preserve this quality environment.

The Loire Valley has been a UNESCO World Heritage Site since 2000. Along the Loire, you will find a variety of landscapes, as well as a rich biodiversity throughout the area, which is shared with the Pays de la Loire region.

Education and health

In terms of education, student life is lively. The Universities of Orléans and Tours have the most students. 

The region is also ideal for families: there are many dedicated infrastructures, such as more than 300 crèches and childcare centres, and many secondary schools. The health sector is also very well established, with major hospitals and a good density of general practitioners. It has also invested in multidisciplinary health centres and health centres. and in Health Centres.

The community

The region is festive throughout the year. Concerts, shows and festivals are organised all year round. The most famous of these is the Printemps de Bourges, an annual musical event. The international music festival of Sully sur Loire and Orléans Jazz keep the inhabitants of the region dancing. Orléans also has a Zénith which hosts numerous concerts and shows.

 Discover Sophie and Sybille, Switch Up ambassadors in Tours. They will be delighted to welcome you in their beautiful city.

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Services and security

For the services, important transport networks facilitate the life of the inhabitants: motorways, numerous trains and well-developed urban networks. Obviously, its location plays a role in this developed rail and road network.
In terms of commercial services, the cities of Tours and Orléans offer a wide range of shopping facilities, but also small local shops such as supermarkets and bakeries.

Housing

Characterised by its gentle way of life, newcomers to the Centre Val de Loire will be able to take advantage of numerous properties at attractive prices . The property market in the Centre-Val de Loire region is favourable to people who wish to settle there. There is a wide range of accommodation on offer.

It should be noted, however, that the two capital cities, Tours and Orléans, saw property prices rise by an average of 5% and 3% respectively in 2020. This increase is favoured by the Covid 19. The cities of Châteauroux, Blois, Bourges or Chartres seem more attractive in terms of prices.

Are you moving to the Centre Val de Loire?

Switch Up can help you set up your business in the Loire Valley.

The 5 cities where to settle in Centre Val de Loire

If you've decided to move to the Centre Val de Loire, all that's left to do is take action! To help you, here is a selection of 5 towns where it is good to live in the region, to help you find your ideal place to live!

Towers

It is impossible to talk about the Centre Val de Loire region without mentioning the beautiful city of Tours. This city benefits from a strategic position on the French territory, at 1h20 of TGV of Paris and at the doors of the West. Its strong economic dynamism attracts many French people who choose to settle in Tours every year. A town on a human scale, enjoying its proximity to Paris, Tours is attracting more and more families looking for a place to settle. However, the demand is still high and properties are going quickly. The property market in Tours remains accessible.

It is an ideal place to live with your family, with a pleasant environment and a dynamic lifestyle. In Tours, life is gentler and Tourangeaux take the time to have lunch in the city centre brasseries. In terms of urban planning, the city is distinguished first and foremost by the old buildings in the old part of Tours, including several half-timbered houses, and by its large green spaces.

Only an hour and a half from Paris on average, Orléans is above all a city with a green environment. It is the perfect balance between town and country.

From the centre of Orleans, walk or cycle along the Loire and you will be in the heart of true nature in less than 15 minutes. The city offers a privileged gateway to the Loire and more generally to the cultural and tourist assets of the wider region.

One immediately thinks of the chateaux of the Loire Valley (Chambord, Cheverny, Chenonceau...) which can be visited by car, by bike or on foot...

Blois

Moving to Blois means taking advantage of all the benefits of a big city, without the drawbacks: culture, sports, leisure, nature, shops... all within walking distance, without traffic or parking problems.

You will appreciateits remarkable living environment, its natural landscapes, its banks of the Loire, its architectural and natural heritage, its parks... Between Tours and Orléans, it benefits from an ideal position: between Paris and the Pays de la Loire.

Reassuring in terms of tranquillity and living environment, cities of this size attract a good number of families. Prices are of course very affordable.

 Bourges attracts newcomers for its authenticity and calm. Many French families move here every year. Often described as an extremely charming and engaging town, it has an exceptional heritage, notably with its pretty historic centre, lined with timber-framed houses that are still visible. Bourges Cathedral is a UNESCO World Heritage Site. Its parks and gardens allow you to live in the city, but with greenery and fresh air, ideal for families for example.

The city hosts a beautiful music festival: the Printemps de Bourges. The inhabitants are particularly welcoming andthe town has a feeling of security. The advantages of a medium-sized town are also numerous: comprehensive sports facilities but also a strong community life. Rents are also very affordable.

Châteauroux

In the heart of the Berry province, Châteauroux is rich inhistorical heritage. The city is a real treasure of the region. Its pleasant living environment is oriented towards nature.

Living in Châteauroux means above all taking advantage of the dynamism of a town on a human scale. Festivals, open-air walks, gourmet markets in the Berry region... The living environment is really pleasant.

Located in the Centre-Val de Loire region and the Indre department, Châteauroux is a crossroads between Tours, Bourges, Poitiers, Limoges and Orléans: these cities are all between 1 and 2 hours away by car. This is an important criterion that confirms the agglomeration's openness on a national scale.

Special mention for the Indre et Loire department, with its Switch Up by Tours Loire Valley platform . Tours Loire Valley relies on networked hospitality thanks to its many hosts. They make it easier for newcomers to settle in and integrate in Touraine.

So, have you decided? The Centre Val de Loire region is for you?

Switch Upwill support you in your installation through our local network of Ambassadors. Our ambassadors will be happy to help you with administrative procedures, finding accommodation, schools, discovering the area or integrating. Our ambassadors from Tours will be able to share with you all the information you need to settle in the Centre Val de Loire!

Categories
Candidate experience Professional mobility Preparing your mobility

The accompanying spouse, undergone or chosen mobility?

The accompanying spouse, undergone or chosen mobility?

Your spouse has accepted a position in a new city and as a result you have to move too. Whether you have been forced to move or have chosen to do so, it will in any case bring you probable questions, and perhaps even fears.

You will have to go through the famous change curve. The mobility of the accompanying spouse can be difficult. We explain...

The mobility of the accompanying spouse: an observation.

According to a study by expat communication 92% of accompanying spouses are women. In order to draw up a typical profile of the accompanying spouse in mobility, we can also base ourselves on age. Thus, 59% of accompanying spouses are between 30 and 44 years old. However, one might think that young working people are more likely to be mobile, but only 8% of accompanying spouses are under 30.

Prior to departure, 73% of accompanying spouses have a full-time job. Spouses are mostly looking for a job when their partner starts a new job.

Most of the spouses will return to work in the same line as their previous position. The other part retrain, mostly in teaching-related jobs. 30% decide to take the plunge and become entrepreneurs or self-employed.

In ¼ of the cases, finding a new job is quick, the average being around 5 months.

Regarding the mobility decision, 90% of women state that the mobility decision is a joint one. When the decision to move is more likely to be motivated by one of the couple, 70% of men say they have made the decision to move, compared to 52% of women. 

The feeling of sacrifice is still very much present among accompanyingspouses who sometimes put aside their own aspirations at the time of departure, whether they are personal or professional. A total of 33% of accompanying spouses admit to having sacrificed their own career to put their spouse's career first.

3 tips to make it work

♦ Anticipation

Anticipating mobility is an essential element of good preparation. It allows the couple or family members to take mobility into consideration. Thus, they will feel more serene as they approach it. Communication is the key: listen to the different points of view. Indeed, the wishes of the mobile employee may not be those of his or her spouse. You can make a list of pros and cons. Also think of a list of positive things that this mobility can bring to both of you. You should also think about the fact that the partner who follows the other is the one who is most at a loss: how will this affect his or her work?

For example, for some people it will be better to leave their job when their spouse takes up work elsewhere. This way, you will not be separated and can continue your research on the spot. Others prefer to finish their contract from a distance while they find a new job. You also have the option of taking unpaid leave, parental leave or a contractual separation. This will prevent you from resigning, which can complicate the transition between your previous professional life and that of today and tomorrow. For smooth mobility, the couple must listen to each other and support each other: the support of their partner is essential.

♦ Location

Where are you going to live? Perhaps in a big city for a promotion, or on the contrary in a provincial town to move away. But what does your partner want? Make sure you communicate your choice of new region. If your partner is looking for work, the employment area will be an essential criterion for him/her.

In addition, most mobile people are looking for a better quality of life, with a quality of life and an environment environment. You may have to compromise between your different aspirations. It's a long-term project that requires thought, organisation and input from everyone involved if you're moving as a family.

Our Bien Vivre tool allows to value regions on job ads thanks to 11 differentcriteria that are essential in the process of choosing a new region. For example education could be an important factor if you are moving with your children.

Want to know more about Bien Vivre?

See our dedicated page.

♦ Accompaniment

Being accompanied in the mobility process is an unavoidable solution for a successful arrival. In the context of the mobility imposed on the accompanying spouse, it allows for a contact person.

Having someone on the spot, a local resident, a contact person, makes it easier to settle in and integrate.
Switch Up offers unique and personalised support through its network of ambassadors. They support you in your mobility on different topics such as housing search, registering your children at school, administrative procedures but also in the job search for the accompanying spouse.

This can be a real advantage: if you get caught up in packing or organising your day-to-day life once you are there, the help of an ambassador will be welcome.

Psychology of mobility of the accompanying spouse

♦ All change is grief

The grieving process is about all losses experienced in the course of life. It also concerns professional mobility, moving and changing jobs.

The different stages of mourning can be compared to the different phases of expatriation, which we can generalise to the phases of changing residence. 

The "grief curve" is the natural process that the person in question goes through when faced with a sudden change in their professional and/or personal life. Of course, the process will be different for everyone, and will take a different time, but will also produce different reactions.

Moving house, changing region or city is often a heartbreaker: 76% of French people see it as a major source of stress. These are moments of uncertainty and uncertainty. It is not easy to close the door on your past. There is inevitably a destabilisation of people on the move. "You have to deconstruct one place in order to reconstruct another.

The arrival without a job is also a source of stress because in addition to the search, which can be long, there is also a new environment to get used to, new things to learn depending on the region.

The first stage is shock, or denial of change. Then comes a new situation, awareness. 

And it is at this point, usually at the bottom of the curve, and once the fear or discomfort is felt, that the transformation takes place and allows the person to accept and adapt to the change (in this case the move or change of region). 

The last stage of the process is involvement, integration, and also serenity. It is the completion of the change process. The accompanying spouse will have achieved mobility and integration.

♦ Testimony of an expatriate

Here is the audio testimony of Gabrielle R., who accompanied her spouse to New Caledonia for several years. She talks about the phases she went through and how this expatriation experience allowed her to find new aspirations.

By calling on Switch Up, you can make the accompanying spouse's mobility a success. Thanks to our local ambassadors, finding accommodation and social integration will be easier. 

Categories
Professional mobility New Aquitaine Preparing your mobility Territories

Settling in New Aquitaine: in the heart of the vineyards, near the dunes

Settling in New Aquitaine, in the heart of the vineyards, near the dunes

Miles of beach, the proximity of the Pyrenees, acres of nature.... New Aquitaine opens its doors to you and invites you to come and settle in the region. Discover the region from all angles (employment, quality of life, housing, income...) Moving to New Aquitaine means living between dunes and vineyards!

Why New Aquitaine?

Our 'Living Well' tool is based on public data on regional on regional well-being. It is also supplemented by feedback from newcomers supported by the platform. Thus, it provides you with figures on 11 predefined criteria. According to Bien-VivreAccording to Bien-Vivre, New Aquitaine is attractive to many people on the move, especially those from the Paris region. Moving to New Aquitaine allows you to reconcile your professional and personal life. And in addition, to benefit from a pleasant living environment and a more serene life. The growth of its population, particularly marked on the coast, makes it one of the most attractive areas in France. The region is ahead of the Ile-de-France and Provence-Alpes-Côte d'Azur in terms of demographic dynamism.

The labour market, employment and income

The Nouvelle-Aquitaine region has twelve departments. It is characterised by the preponderance of its agricultural and forestry employment (1st European agricultural region). It is positioned in the agri-food, aeronautics and space, wood and paper industries.

Its economy is therefore based on agriculture and viticulturewith the vineyards of Bordeaux and Cognac. Its industrial sector is notably very efficient. There are also powerful aeronautical, space and pharmaceutical industries.

Niort is the fourth largest financial centre in France. The city is known for its numerous mutual insurance companies. The Gironde, with Bordeaux, concentrates a majority of the active population and therefore of employment. The Atlantic Pyrenees, with the city of Pau, is not to be outdone. The department is closely followed by Charente Maritime, notably with the dynamic employment area of La Rochelle. Moreover, the regional council of New Aquitaine is the one that invests the most in innovation and research. The region's research potential is based on its 5 universities (Bordeaux, Limoges, La Rochelle, Pau and Poitiers) and its Grandes Écoles.

Quality of life

The environment

Having both the mountains and the ocean nearby is a luxury that many French people do not have, except for the people of Aquitaine! The proximity of the Pyrenees and the ocean offers the possibility to go for a picnic on the beach after a day's work. You can also put on your skis for a few hours of skiing in the Pyrenees. This makes life softer and contributes to the exceptional quality of life in New Aquitaine. Life is less stressful, more peaceful. 

Aquitaine is the largest beach in Europe (with 250 km of sand). It is also the cradle of surfing in Europe, notably in Biarritz and Anglet. The Aquitaine coast has some of the most famous seaside resorts such as Arcachon, Biarritz or Royan.

And what would New Aquitaine be without telling you about its capital, Bordeaux? A large provincial city, it is attracting more and more new talent. Its pleasant living environment is combined with great professional opportunities.

In Charente-Maritime, you will be able to go from the Atlantic coast to the vineyards of the hinterland. Not forgetting its dynamic towns such as Royan, La Rochelle, or its small villages full of charm.

For a total disconnection, the Corrèze, the Dordogne or the Landes are territories that allow you to live close to nature and in an incredible living environment. The cities of Poitiers, Limoges and Niort allow you to live in medium-sized cities where the employment pool is also dynamic.

Education and health

The region is a major student centre, with several universities and grandes écoles*.

The 22 members of the Club des Grandes Écoles de Bordeaux Aquitaine are: Arts et Métiers Paristech Bordeaux, Bordeaux Sciences Agro, CESI Bordeaux, CESI Pau-Assat, EBABX, EISTI, ENM, ENSAP, ENSC, ENSCBP, ENSEIRB MATMECA, ENSGTI, ENSTBB, ESTIA, Groupe ESC Pau, IAE Bordeaux, IAE Pau-Bayonne, IPB, IEP, INSEEC, ISA BTP, KEDGE.

New Aquitaine is the third region in France in terms of education. In terms of health, the region is also well rated. This is due to the number of doctors present in relation to the number of inhabitants. Despite a marked difference between the different departments, the region has been able to find solutions to compensate for the low medical density. Examples include telemedicine and the delegation of certain consultations to pharmacists. 

The community

 The Aquitaine region produces products of exceptional quality: AOC meats, poultry, cheeses, vegetables. All of this cooked into delicious culinary specialities: the Aquitaine people have reason to be proud of their gastronomy. It is also the region of Jurançon, Bergerac, Bordeaux, Saint Emilion. Enough to delight wine lovers! It is around this gastronomy that you will be able to meet the neo-Aquitains.

First and foremost defined as inhabitants of the South West of France, they are epicureans and like to share.
Sport reinforces this feeling of belonging: rugby, football, water sports... Discover Sophie, Switch Up ambassador in La Rochelle . She will be delighted to welcome you in her beautiful city.

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Services and security

New Aquitaine is a region of transit between the Paris basin and the Iberian peninsula. This situation explains the development of major road axes. In addition, the Paris-Bordeaux-Toulouse-Spain high-speed line makes it possible to travel from Paris to Bordeaux in just 2 hours. 

Services are developed in the major cities such as Bordeaux, La Rochelle, Pau, Limoges. It is also a region where you feel safe!

Housing

Already very popular with many urbanites, the Bordeaux metropolis seems to be attracting even more customers since the deconfinement.

Moreover, Bordeaux remains the preferred city for executives wishing to leave Paris, according to the 2018 edition of the Cadremploi study

The Basque Country is also booming, having experienced an intense recovery. Local demand is also returning in the Landes. In Bergerac, in the Dordogne, demand has also exploded. But despite these increased demands following the confinements, property in New Aquitaine remains much more affordable than in the Paris region. The coast, Bordeaux and La Rochelle will still be more expensive than Limoges, Poitiers or towns less close to the sea. 

Attracting more and more people on the move, the Aquitaine region combines many sought-after criteria and makes its charm work. Its environment, its dynamic employment area, but also its quality of life make it the ideal region to settle down in !

The 5 cities where to settle in New Aquitaine

If you've been seduced by New Aquitaine, all that's left to do is to move there. To help you find your ideal place to live, Switch Up has put together a selection of 5 cities where life is good in the region! Many cities in the region offer a very pleasant living environment and therefore allow you to settle serenely in New Aquitaine.

Bordeaux

Thecapital of the Gironde and Aquitaine regions, Bordeaux is attracting more and more newcomers. It is a city on a human scale, it is airy and allows you to breathe! Life here is gentler and more peaceful than in other large cities in France. It's a lively city, particularly dynamic, where you can discover beautiful exhibitions or go and watch a football or rugby match with friends. Student life is very pleasant. The sea is easily accessible from Bordeaux and the city is lined with green spaces. Strolls along the Garonne River, passing in front of the Hôtel de Vie, testify to the quality of life in Bordeaux.

Accessible in only 2 hours from Paris, Bordeaux is perfectly situated for work, but also for a weekend away! Sectors such as services recruit a large number of employees in Bordeaux. This is particularly true for personal services and digital professions.

Limoges is a city on a human scale, characterised by its gentle way of life. Appreciated for its safety, the medium-sized city is known for its art and history. Visit its porcelain workshops and museums and stroll through the historic heart of the city, but also the surrounding area in a greener setting. It is a real little corner of paradise to live in with your family. Limoges also stands out from an economic point of view. Indeed, its unemployment rate is much lower than the national average. The cost of real estate is also lower than in its neighbours Poitiers and Bordeaux.

Poitiers

Poitiers is strategically located in the heart of the Nouvelle-Aquitaine region, 1 hour 15 minutes from Paris and 1 hour from Bordeaux! The city offers newcomers a warm welcome, diversity and mobility. As for the environment, the air quality is enviable. What makes Poitiers so special are its parks, especially the Parc de Blossac, its gardens and its small animal park, which will delight the youngest.Real estate is affordable and the unemployment rate is below the national average. The ideal location and quality of life of this beautiful French city attracts many people on the move; workers, researchers and students. Poitiers is therefore "the place to be" to realize all your projects!

Are you moving to New Aquitaine?

Be accompanied by Switch Up during your installation on the Aquitaine territory.

Often praised for its quality of life, Pau is a city that offers the economic and cultural advantages of a big city. But without the inconvenience of traffic jams or the cost of housing. Its location is ideal, at the foot of the Pyrenees, near Spain and just over two hours from Bordeaux. Accommodation is always affordable. It is a dynamic city, and the centre is very pleasant, surrounded by green spaces. Described as a lively but also quiet city, Pau offers many different activities, especially sports, where you feel relatively safe.

The pace of this town is in the image of the Béarn region: peaceful, local, values. In terms of employment, the digital and sustainable development sectors are to be found. It is the cradle of major companies in the aeronautics, chemical and food industries. 

La Rochelle

Living in La Rochelle means enjoying superb architecture and a town on a human scale. Everything is within walking distance, and there is of course the proximity of the sea and the good weather. The city centre is very attractive with its small shops, restaurants, and the feeling that people take time to live. The coastal paths and the walks and bike rides La Rochelle is the third largest city in France, with a population of over 1 million. La Rochelle is the 3rd city in the ranking of villages and cities where it is good to live. A major tourist destination, La Rochelle also stands out for its employment opportunities, its university, and its economic and commercial dynamism .

So, have you decided? The Aquitaine region is for you? Switch Upaccompanies you in your installation thanks to our local network of Ambassadors. Our Breton ambassadors will be delighted to welcome you, whether you are looking for administrative procedures, accommodation, schools, or to discover a new neighbourhood. Our Aquitaine ambassadors will be able to share their best practices with you, they are experts in the issue of moving to New Aquitaine.

Categories
Employer branding Job Mobility Business solutions Territories

Bien Vivre: territorial attractiveness at the service of recruitment.

Bien Vivre: territorial attractiveness at the service of recruitment.

When a candidate decides whether or not to apply for a job offer, he or she thinks about it. They weigh the pros and cons, list the benefits and assess the risks. These can be personal, family or professional. For 78% of candidates, location is essential in this reflection! Find out more about our Bien Vivre tool, which uses territorial attractiveness to help with recruitment.

Territorial attractiveness is a key criterion for candidates.

In a job advertisement, the location of the position is the second most important element that a candidate pays attention to.

Today, companies do not capitalise on this element. However, the living environment offered by a territory is a determining factor. Therefore, quality of life at work rhymes with territorial quality of life. The location of the workplace, if it is enhanced to increase mobility, would allow the unemployment rate to be reduced by 2 points. Why should this be the case? Because workers are sensitive to the advantages of territories.

In fact, 7 out of 10 Parisians would be interested in a job outside the Ile de France. The search for a better living environment (89%) is the main reason for their mobility. Many cities make it possible to reconcile this criterion with good professional opportunities. Whether it is the metropolises, medium-sized towns or the small towns of tomorrow... Each of us can find our ideal city according to the criteria that we consider important.

Bien Vivre presents the catchment areas using 11 criteria

Our new solution allows you to highlight your location directly in job advertisements. This allows to highlight the attractiveness of the territories via 11 criteria. They are based on public data on regional well-being. Our solution makes it easier for candidates to make a decision thanks to a better valuation of the territories. Bien Vivre is based on public data from the OECD and is completed by feedback from newcomers. Our tool offers numerical data on 11 predefined criteria.

The interest of the position and the company's mission are essential, but factors related to future personal life are also important. Bien Vivre measures the attractiveness of the territories thanks to these different criteria, and allows people on the move to choose their new home:

♦ The dynamism of employment

Indeed, employment is one of the main criteria triggering a move. Settling in a dynamic employment area will facilitate your spouse's professional integration. This will increase his or her chances of finding work there. The dynamism of your future place of residence in terms of employment allows you to plan for the long term in this new place of residence...

♦ Environmental quality

 The living environment is important when choosing a place to live, especially since the confinements in France. Having a pleasant environment is an essential criterion. Some people prefer to live in the mountains for fresh air, and others near the sea. Even in the city, the living environment can be pleasant, with a garden or parks nearby for example. The quality of the air, the number of parks, the proximity of the countryside... are all elements that are increasingly important in daily life.

♦ Housing

Perhaps you are looking for a house with a garden, or a bright flat. Have you thought about several bedrooms, an office or a particular location? This is an essential criterion for choosing your new home. Study the ads in your criteria, the availability and define your essential search criteria.

♦ Income

You will probably not earn the same salary in Paris as in Brest... But the cost of living is also lower! It will be easier for you to invest in a house. Beyond your income, what is important is the income in relation to the local cost of living. It is important to study this topic to decide whether or not to accept a job.

♦ Security

 Safety plays an important role. Indeed, not being afraid to go out alone, to feel serene for oneself or for one's loved ones is a major lever for decision making.

♦ Health

Access to health care can be a key factor in the choice of where to live. Having access to a GP is crucial when you have health problems or children, for example. In some areas, access to health care can be a real problem. 

♦ Accessibility of services

Do you do your shopping at the organic shop? Do you usually have a coffee at the local bar, or buy your bread every evening before going home? Services are crucial when you are looking for your new home, as is access to the Internet. They build up your daily life and allow you to get your bearings and habits.

♦ Education

The quality of education is particularly sought after by parents or students. This criterion is defined by the number of schools in the vicinity of one's home, the universities and their programmes, the grandes écoles, etc.

♦ Civic engagement

Knowing that the local population is involved in the quality of life in the community is important. Settling in a place where the elected representatives defend projects in line with its values is essential. Indeed, this in turn allows for civic involvement to improve the lives of citizens.

♦ The community

It plays a role in the integration into the new place of life. Integrating into a group that shares your lifestyle and interests is important for settling into your new life. Creating a social circle, sharing and feeling welcomed helps to develop a sense of belonging to the community.

♦ Quality of life

This criterion synthesises all the previous ones together. In fact, it is the overall satisfaction with daily life. From the environment to services and safety, the quality of life is specific to each person. It must bring together the criteria that are important to us, in order to be happy in our city for a long time and to enjoy an ideal quality of life at a given time.

Each person has his or her own ranking in terms of the above criteria, which, moreover, evolve as life experience changes. What seems essential at 25 may be less so 10 years later! However, when we ask candidates who are ready to move, the dynamism of the job is the main factor mentioned. This is followed by the quality of the environment and financial considerations, such as the cost of housing and the cost of living. These criteria are now paramount to fulfilment as proven in the latest study provided by Hello Work. By highlighting territorial attractiveness, our Living Well tool will help you in your choice of a new place to live!

Want to discover Bien Vivre?

We invite you to visit our dedicated page!

Living well: territorial attractiveness on your job offers

Here is an example of the Bien Vivre Plug-In. It allows you to enhance the territorial attractiveness, directly on job ads. Intended for job boards, it highlights the location of the position offered. The decision to move to the region is imminent!

At a time when the inhabitants of the Ile-de-France region are increasingly keen to leave Paris and when there is still a high level of tension in jobs in sectors such as IT and industry, the development of territories within employer branding strategies must be implemented rapidly. Rhyming Employer Brand and Territorial Marketing is obvious because the objective is the same: attractiveness! The territory then becomes an added value for employers in terms of recruitment, but also in terms of territorial anchoring and CSR.

Categories
Professional mobility Preparing your mobility Cities

Data calculation Living well

How are the territories rated?

Where people live is important for their well-being. The territorial quality of life is shaped by a multitude of factors (from educational provision to health, for example). The dimensions of this territorial quality of life are unique to each individual and change as our lives change. Our Living Well tool aims to enable candidates to work in the territory where it is good for them to live.

1 - Calculating the data

The ranking of territories, especially in the press, is a recurrent subject. It allows to highlight a specific criterion but it is difficult to have an overall view on their advantages and disadvantages, and this, as objectively as possible.

Each criterion is based on different scores in order to build a set of "Good Living" indicators that are comparable between territories. This benchmark is therefore built on a panel of indicators all coming from official sources:

Organisation for Economic Co-operation and Development

Unions for the collection of social security and unemployment contributionsfamily allowances

Unions for the collection of social security and unemployment contributionsfamily allowances

BRRISE - Well-being, attractiveness of rural areas and socio-spatial inequalities

Our repository is also participatory as it is incremented by the feedback of the newcomers we support via our Switch Up platform.

2 - The scoring method includes 11 criteria

Income

Income is an important element of individual well-being as it enables people to meet their basic needs and other important life goals. It is also associated with quality of life, perceived social status and social connections.

Health

There are also strong regional disparities in health, which are partly explained by unequal access to health services. explained by unequal access to health services. However, access to health care is an important issue, especially in sparsely populated areas or for people with specific pathologies (long-term) or special needs (young children, the very elderly, etc.).

Security

Personal safety is the extent to which people feel safe in their daily lives. Objective data is of course used in the calculation of this criterion, but it is supplemented by the subjective feedback of our newcomers. As the feeling of safety is very personal, this criterion is a combination of both objective and comparable data and the feelings of local residents. This criterion should be analysed at the level of the catchment area in order to be interpreted as accurately as possible

Environment

The quality of the local environment has important effects on the well-being of future generations and residents. future generations and the inhabitants. Various aspects of environmental quality need to be included, such as water, waste, facilities, etc. They can be very different in the same area and certainly require a more local look at the catchment area.

Education

Education has many links to the attractiveness of the territory, such as employment and civic engagement. Moreover, it has been proven that education also has important long-term social effects on a territory that affect the overall productivity of places, reduce crime rates and increase the participation of the population in community life. For some regions, the industrial mix and a strong human capital base are strong drivers of attractiveness and competitiveness for employers.

Quality of life

Subjective well-being reflects the way people evaluate their lives. This criterion includes evaluations of life as a whole (usually referred to as 'life satisfaction'), evaluations of particular areas of life (e.g. 'satisfaction with time available for leisure'), feelings and emotions, as well as measures of how well we feel we are aligned with the goals we wish to achieve in life. This criterion is therefore the aggregation of several subjective measures.

Employment

Employment is another dimension of well-being that can have a significant impact on people's material conditions. Moreover, having a job helps people to maintain and develop their skills, and this affects other dimensions of well-being, such as health, connections and life satisfaction. Unequal access to employment is a major factor in interregional inequalities.

Civic engagement

Many of the policies that most directly affect people's lives are adopted at local level. The rate of participation of the local community in decision-making is an indication of the degree of trust that the community has in their representatives and an indicator of the participation of citizens in the political process but also more generally in their involvement in their local life.

Access to services

Accessibility of services is one of the key dimensions of well-being, affecting how people get what they need to satisfy their wants and needs. people get what they need to satisfy their wants and needs. Measuring service accessibility allows a better understanding of inequalities within communities and disparities between territories. If access to basic services (water, sanitation, electricity...) is a priori identical throughout the French national territory, access to advanced services (transport, health, ICT, daily shopping...) may be different from one territory to another.

Housing

In measuring well-being, housing is an important dimension. Adequate housing is one of the most basic human needs. Moreover, housing costs are often the largest component of household income. Housing is also strongly related to other dimensions of well-being, such as health, income and life satisfaction.

Community

Good interpersonal relationships, support from social networks and general trust in others and institutions are seen as important sources of individual well-being and social cohesion. Community is an additional resource to material and cultural resources, but can also improve the performance of institutions and serve the common good.

Categories
Press releases Press

Press release March 2021

Switch up launches its tool for presenting and promoting territories in connection with job advertisements

At the head of the first collaborative platform to help people in geographical mobility to settle down, Switch Up is launching a new tool to highlight the place of residence directly in job advertisements. The primary objective of this tool is to present the territories via 11 criteria and thus facilitate the decision making of candidates thanks to a better knowledge of the territories and in addition to a successful onboarding.

The importance of choosing a place to live

The current health situation has caused a shift in the relationship between work and personal life. Companies have developed teleworking measures, which have enabled employees to move away from their place of work for a better quality of life, and to envisage a new life, elsewhere, more serene and calmer. A study by Cadre Emploi states that 8 out of 10 Parisian executives would like to move to the region in the near future*.

 

As a result, since the first confinement, requests for support from Paris to the French regions have doubled.

A real opportunity is thus offered to the territories and to French companies established in the Region: that of attracting Talents and/or facilitating the establishment / relocation of Companies in response to the Territory of Industry programme!

 

A study by Hellowork** (the leading publisher of job boards) shows that when searching for a job, the geographical area is one of the most important criteria consulted during a job search.

The tool Living Well tool developed by Switch Up takes on its full meaning and allows the geographical areas to be presented in job advertisements in order to combine the attractiveness of the territory with the employer brand.

*https://www.apec.fr/tendances-emploi-cadre/processus-de-recrutement-des-cadres/malgre-la-crise-des-tensions-persistantes-sur-le-marche-de-lemploi-cadre.html#xtor=EPR-1584

https://www.hellowork.com/etude_mobilite_professionellle_regionsjob_parisjob_2020/

Switch Up's Bien Vivre: a tool to enhance the locations of companies

The tool Living Well tool complements the job advertisements by presenting a compilation of data concerning the company's living area. It thus removes potential barriers to mobility and enhances the attractiveness of the company's location at the source.

 

Aggregating public data on regional well-being, and supplemented by feedback from newcomers supported by the Switch Up platform, the Living Well tool provides figures on 11 pre-defined criteria.

Well-being in 11 criteria to open the field of possibilities for candidates

The 11 criteria of the Living Well tool assess the well-being of residents within the region: employment, environment, education, access to services, civic engagement, community, income, health, safety, housing and quality of life.

Switch Up's Bien Vivre: data and inhabitants of a territory at the service of employment

Highlighting territories thus allows them to develop their attractiveness, to the delight of companies which can thus promote their territorial anchoring and their employer brand via Bien Vivre and a local welcome process.

Indeed, the tool Living Well tool allows them to attract, while transparently presenting the advantages and areas for improvement of the geographical area in which they are located. Coupled with this, the network of local ambassadors take the floor on Switch up to present the advantages of their territory and accompany people on the move via the Welcome to Switch up.

Are you interested?
Make an appointment with Gabrielle!