Maslow's pyramid
Territorial quality of life
Month: January 2021
How to attract talent to medium-sized cities?
- Lauren Pinel
Do you want to bring talent to your region, but it sounds easier said than done? Start by targeting the talent, which will optimise your time and the cost of implementing your strategy. Then focus on key arguments that are representative of your territory. We explain it all to you.
Are medium-sized cities for everyone?
Not surprisingly, the answer is no. Some profiles will be even more reluctant to consider mobility or a change of life. Take the time to identify your targets, and then approach them.
♦ Locate
- High income earners (48% of those earning 4500 euros or more) and those in the highest income brackets (43%), especially managers and company directors (52% and 47%), and also intermediate professions (47%).
- Young people (67% of 18-24 year olds, 46% of 25-34 year olds) are by nature more mobile at this time of their lives and more likely to move than other age groups. source
If you have a well-detailed job offer aimed at these profiles, opt for an adapted approach. There are several solutions today, direct internal canvassing or the use of external service providers such as recruitment agencies or headhunters.
♦ Approach
To approach a talent, you need to know a little about your target, their interests and the best times/places to contact them. If this is not yet clear to you, download our guide to defining your personas.
Did you know that Switch Up has more than 250 ambassadors throughout France?
Medium-sized cities are a great argument for all
♦ Building on quality of life
Even if the criteria for quality of life are subjective, the following are often mentioned when discussing the advantages of moving to medium-sized cities. Firstly, the distance between the place of living and the place of work, allowing a reasonable commuting time. Secondly, the lower cost of property (buying or renting), which makes living at home more comfortable. A more serene and calm rhythm, with a reduced population density. Finally, time, which one could not afford in Paris or in the (very) big cities.
♦ Build on the activity on site
To counter the prejudices we might have about a medium-sized city, highlight the cultural, social and commercial life. Having local shops, outdoor or indoor activities, cultural or sports activities... really makes a difference, especially if your target has lived in the metropolis.
♦ Focus on employment
Does your city have a strong economic base? Whether it's driven by large companies, medium-sized companies or the start-up ecosystem? There are jobs to be filled, the proof: you are recruiting.
Let's make an appointment!
Do you want to support your employees in their mobility?
Take advantage of the context
36% of managers say they would move to a small town if their company allowed them to telework several days a week". source
Are you recruiting? Do you offer flexibility in the organisation of working hours? After two confinements, urbanites are looking for accommodation in medium-sized towns, more human-sized, dynamic, but close to the big cities.
Put your company's assets forward and use your location to attract them. Who wouldn't dream of peace and quiet and a more comfortable life these days... So take advantage of it!
Switch Up launches a new offer to accompany social plans.
- Lauren
- 15/01/2021
- 3 minutes
According to a report published by the DARES, the number of social plans is alarming. No less than 530 social plans were initiated between 1 March and 11 October 2020. The health crisis, which affects everyone, is pushing companies to rethink their strategies to avoid closing their doors. Behind this figure, more than 72,500 employees are concerned by redundancy plans (more than three times the number of last year).
"The figures are at their highest" according to the Ministry of Labour, a cause for alarm but also for finding new concrete solutions. While a job protection plan is compulsory for more than 10 redundancies envisaged in a company with more than 50 employees, collective redundancies are also very present in SMEs. In companies with less than 10 employees, more than 3,000 people have been or are about to be made redundant.
Making geographical mobility a solution for employment.
In order to support companies in difficulty, Switch up has decided to offer a new service: support for departure by facilitating the mobility of employees. According to the study on "Geographical mobility of workers by the General Inspectorate of Finance" , this kind of action would allow a significant reduction in the unemployment rate.(1)
(1) "Calculating mismatch indicators in a world of high unemployment", Etienne Wasmer, November 2015.
♦ How does it work?
In short, Switch Up offers its mobility assistance platform and its network of Ambassadors to firms specialising in professional transitions and to companies. The objective is to improve the handling of their change of workplace. The employee and his or her family can then benefit from departure assistance in conjunction with the firm in charge of the professional transition but also from existing mobility assistance at local, national or European level.
Through the platform, the employee and his family can exchange with local Ambassadors trained and approved by Switch Up to discuss their future living environment and thus remove the obstacles, difficulties or anxieties that mobility can generate. When the job or training is found, he/she can benefit from personalised help for each person in the family on the subjects of housing, schooling, integration, administrative procedures and the employment of the accompanying spouse.
Let's make an appointment!
Do you want to support your employees in their mobility?
Nantes République - a district where life is good.
- Martine Luriot
Having arrived in Nantes from Lille with 4 children, I know how necessary it is to be guided through the different neighbourhoods in order to make a choice of accommodation that corresponds well to one's lifestyle and needs.
Since then, I have been a Switch Up ambassador, and in order to advise our clients, I take an interest in the future of Nantes, in new projects and living spaces that can welcome newcomers. The number of newcomers is increasing, which is putting pressure on the property market.
Fortunately, however, new neighbourhoods are emerging that are well thought out for maximum living comfort. This is the case of the new République district
Nantes, a tailor-made city that is inventing itself.
It is a perimeter located between the Boulevard de l'Estuaire to the north and the future university hospital to the south, covering approximately 20 hectares. To design it, citizen consultation workshops were held and they formulated recommendations that the urban planners and landscape designers took up.
♦ 5 major concerns were expressed:
- A breathable neighbourhood with space and light
- A neighbourhood with a strong mix of people and generations
- A green district, nature in the city, green spaces, walks
- A lively and dynamic neighbourhood with cultural, sports and leisure activities
- Smooth and safe traffic
Neighbourhood relations and shared spaces as the basis of the architectural project.
The urban design teams have submitted their project, which gives pride of place to nature in the city.
From a landscape point of view, nature has been integrated into all the interstices, creating an atmosphere conducive to well-being, neighbourhood life and exchanges between neighbours: playgrounds, sports areas, shared gardens, a large lawn, etc. A whole series of pathways encourage walking and cycling.
Efficient public transport will link the centre, the station and other districts of Nantes: two new tramway lines are planned, in addition to the existing Chronobus C5.
Mutualisation is encouraged: parking, laundry, vegetable gardens, heating and hot water production with more than 85% renewable energy, electricity with photovoltaic production, etc.
Approximately 2,000 homes will be built, 55% of which will be social and affordable, encouraging everyone - and particularly families - to settle in the city centre.
75,000m² of service sector buildings, as well as 25,000m² of ground floor retail space, will allow for the development of approximately 4,000 new jobs in this new district.
Close to the city centre and nature.
All this makes it a very attractive place to live on paper, with a clear desire on the part of the decision-makers to move towards participative, sustainable approaches, geared towards the well-being of the inhabitants.
The urbanisation of this new area will be developed over the next 10 years and the first construction sites will be delivered in 2020 with the 5Ponts and O-Slowoperations.
Achievements to watch closely!
The Switch Up advisors, well aware of the advantages of the different districts of Nantes, will advise you on the suitability of the district for your needs.
Choosing to move to your holiday destination: Is it really a good idea?
- Marie Tertrais
Who hasn't dreamed of leaving their holiday destination at the end of August and moving there permanently? But when the dream becomes reality and a transfer or a new job allows us to live at our holiday destination, is it really a good idea?
Living in a coastal department, the Vendée, and accompanying many people in their change of life, I very often have questions and legitimate fears from future arrivals about their choice of address.
Les Sables d'Olonne, a large city on the ocean, attracts even those who go to work in La Roche sur Yon, the main town of the department, located about 30 km away.
Who hasn't dreamt of the sea as a garden?
After this cliché, I take the time with my future arrivals to weigh up the pros and cons of moving to the seaside and to understand their true aspirations. The list of positives: the sea, the walks, the water sports, the calm, the port and also the disadvantages: the more expensive rents, a smaller property, the scarcity of properties rented all year round, the obligation to travel by car to go to work, the very quiet side of a coastal town in winter, the traffic and parking difficulties in summer, an older population. Once all these criteria have been met and a dialogue has been held with the newcomer and his family, the choice is made calmly and naturally.
As a rule, reason prevails and most people move to La Roche-sur-Yon, knowing that the seaside is only 30 minutes away. However, sea lovers such as sailing or surfing enthusiasts often take the plunge .... Their passion outweighs the inconvenience.
But everyone is different. All horizons are open and the key to success is often a good analysis of the needs of newcomers!
This article was written by Marie.T, at your service to help you settle in La Roche sur Yon.
LA ROCHE SUR YON
Categories
8 original campaigns
Original recruitment campaigns
- Lauren Pinel
Recruiting is good. But recruiting differently is even better! We have put together a TOP8 of the most original recruitment campaigns. Something to inspire you, or not...
Example 1 - Australia Inc
Australia Inc has launched a recruitment campaign in video format. The video shows the recruiter crossing a variety of landscapes to make candidates want to work in Australia. This company, which is looking for "working holiday" visa holders, plays on emotions. This is an original, offbeat, captivating and rather funny campaign.
Example 2 - La Roche sur Yon
The campaign originates from the commune of La Roche sur Yon but the target remains Parisian workers and highlights the quality of life arguments on which local companies can rely in their recruitment! A theme that has been put forward for the Vendée agglomeration for three years in a row.
Example 3 - Brittany
In the same strategy, the Brittany region encouraged employers to use visuals and 'punchlines' based on both humour and the characteristics of the Breton territory
Example 4 - Mon-marché.fr
From a commercial point of view, some brands are surfing on this basic trend of Quit Paris.
It's always humorous and against the grain!
Example 5 - The postal bank
More classic but which takes up the idea of a geographical network and thus of proximity, the postal bank communicates on their multiple establishments and thus place of future work
Example 6 - The Orne
Doctors and medical staff are a particular target, especially in rural areas, and puns abound!
Example 7 - The Sill Group
The Sill group, a federation of SMEs in the food industry based in Finistère, has chosen, for the visuals of its website, not only to highlight its laboratory (for the "innovation" aspect), but also its territory, the Abers region. The site thus includes 100% local shots: lighthouse, river, field of cows, Crozon... All this supports the discourse on the valorization of traditional products and makes it possible to assert the identity of the brand. However, there is no question of neglecting the discourse on international development! Here again, the group takes advantage of its location, by asserting that it is its belonging to a seafaring country that makes it "naturally" open to the world (hence its punchline "Brittany as a home port, the world as a horizon").
Example 8 - iAdvise
The Nantes start-up Iadvize, on its "offices" web page, provides very concrete information to convince candidates of the attractiveness of its city. To do this, it relies on the proximity of water (the sea as well as the Loire) as well as the dynamism of Nantes.
His tricks? First of all, he gives figures (" 15 min walk from the hypercentre», « 40 minutes by car".). But also a short list of the favourite places of the employees: the nice bar frequented after work, the sports hall where the football team trains, or the Stereolux concert hall near the Machines de l'Ile. All these details contribute to the image of a territory where culture, sport and conviviality are mixed. Rather attractive, isn't it?
How are the scores for the territories calculated?
- Gabrielle
- 08/01/2021
- 7 minutes
At Switch Up we accompany a large number of people every year in their geographical mobility. Our Ambassadors regularly answer their questions. Based on this expertise, we have grouped these questions under 11 items. The objective is to enable newcomers to discover at a glance the strengths of a territory and its areas for improvement.
Each territory has its own particularities and fortunately we all have different desires. For some of us, the theme of education will be paramount, while for others the issue of the environment is fundamental. At Switch Up, we are convinced that there is no one territory that is better than another, but certainly one territory that suits you better than another!
1. The 11 items
The accessibility of services is one of the key dimensions of well-being. affecting people get what is needed to satisfy their wants and needs. Measuring service accessibility allows a better understanding of inequalities in communities. The theme of access to services can be very broad and includes basic services as well as advanced services: e.g. transport, water and sanitation, education, health, education for all, etc. Measuring access to services therefore has a direct impact on the population and is relevant because it reflects the opportunities available to people (Sen, 1993) and helps prioritise interventions in underserved areas.
In France, the lowest scoring region on this item is Basse Normandie and the highest is Ile de France.
INDICATOR: Access to broadband for households. All OECD data are available here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Trust in public authorities is essential for social cohesion and well-being. Today more than ever, citizens demand greater transparency from their administration. Making it clear who takes decisions, why and how is essential to hold government accountable, preserve trust in public institutions and ensure a level playing field for businesses.
In France, the region with the lowest score on this item is Corsica and the region with the highest score is Brittany.
INDICATOR: Voter turnout: Voter turnout is defined as the percentage of registered voters who voted in an election. A high voter turnout rate reflects the involvement of citizens in political life. A high turnout is desirable in a democracy because it increases the representativeness and legitimacy of institutions. All oecd data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Education plays an essential role in providing people with the knowledge, skills and competences they need to participate actively in society and economic life. In addition, it can improve people's lives in areas such as health, civic engagement, and happiness. Studies show that educated people live longer, take a more active part in political and local life, commit less crime and have less recourse to social assistance.
In France, the region with the lowest score on this item is Picardy and the one with the highest score is Brittany.
INDICATOR: Percentage of the labour force with secondary education: The labour force with at least upper secondary education is defined as the labour force aged 15 years and over who have completed at least upper secondary education, defined as ISCED level 3 by the International Standard Classification for Education. The full set of oecd data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Employment is another dimension of well-being that can have a considerable impact on people's material conditions. Moreover, having a job helps people to maintain and develop their skills and this affects other dimensions of well-being, such as health, connections and life satisfaction. Unequal access to employment is one of the main drivers of interregional inequalities.
In France, the region with the highest unemployment rate is Nord Pas de Calais and the one with the best result is Auvergne
INDICATORS: 1. the employment rate is calculated as the ratio of employed persons to
the working age population (aged 15-64) The unemployment rate is defined as the ratio of the unemployed to
the labour force, where the labour force is composed of unemployed and employed persons. All oecd data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Man is a social animal. The frequency of our contact with others and the quality of our personal relationships are therefore important determinants of our well-being. Studies show that time spent with friends is associated with a higher average level of positive feelings and a lower average level of negative feelings than time spent on other activities.
A strong social network or community can provide psychological support in good and bad times, and can also help in finding work and accessing services and other material benefits.
Having good interpersonal relationships, being able to rely on the support of social networks and building on general trust in others and institutions are seen as important sources of individual well-being and social cohesion.
Not only do these concepts represent additional resources to material and cultural resources, but they can also improve the performance of institutions and reduce transaction costs.
In France, the region with the highest score on the notion of community is Corsica and the one with the lowest is Champagne-Ardenne.
INDICATOR: Perceived support from social networks is based on the following question: "If you had a problem, do you have relatives or friends you can count on to help you when you need it or not? The data presented here reflects the percentage of the regional sample that answers "Yes". The full OECD data set can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
The quality of the local environment has important effects on the well-being of future generations. While for the moment only air pollution is included in this score, various aspects of environmental quality should be included (such as water, waste, facilities, etc.) in the score for the same region as they illustrate each of the essential elements of this item.
In France, exposure to air pollution is lowest in the Centre Val de Loire and highest in Alsace.
INDICATOR: Population exposure to air pollution is calculated by taking the weighted average value of PM2.5 for the grid cells present in each region, with the weight given by the population count estimate in each cell.
These estimates are made possible by the calculation of satellite observations in the OECD estimates taken from van Donkelaar, A., R.V. Martin, M. Brauer and B. L. Boys (2014) "Use of satellite observations for long-term exposure assessment of Fine Particle Concentrations", Environmental Health Perspectives, vol. 123.
There are also strong regional disparities in health, which are partly explained by unequal access to health services. explained by unequal access to health services.
In France, the region with the highest life expectancy is the Rhône Alpes and the one with the lowest life expectancy is Basse Normandie
INDICATOR: Life expectancy at birth measures the number of years that a newborn child can expect to live, if mortality rates in each age group were to remain the same during his or her lifetime.
Age-adjusted mortality rates eliminate the difference in mortality rates due to the age of the population and are comparable across countries and regions. Age-adjusted death rates are calculated by applying the age-specific death rates of a region to the age distribution of a standard population. In this case, the population by five-year age group is averaged over all OECD regions. All OECD data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Personal safety is the extent to which people feel safe from harm or crime. Crime of course has a huge and often lasting direct effect on victims. However, it can also strongly affect the well-being of those who are not victims, but who live in the same community. Although subjective measures of safety are increasingly used, data availability in the OECD regions dictates the use of only objective indicators.
In France, the highest scoring region is Lower Normandy and the lowest is Corsica.
INDICATOR: Homicide rate: The homicide rate is the number of reported homicides per 100,000 population. All OECD data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
In measuring well-being, housing is an important dimension. Adequate shelter is one of the most basic human needs, along with food and water. Moreover, housing costs are often the largest component of household income. Housing is also strongly related to other dimensions of well-being, such as health, income and life satisfaction (OECD, 2011). At the local and regional level, housing characteristics are also closely related to to the territorial/spatial configuration.
In France, the region with the highest number of rooms per person is Brittany and the region with the lowest number is Ile de France.
In France, the highest scoring region is Lower Normandy and the lowest is Corsica.
INDICATOR: Number of rooms per person in a dwelling. This indicator has some limitations, as it does not take into account important elements such as housing prices, the overall cost of living in the area, the type of area (whether it is a city or a less densely populated area), or the potential benefits of commercial space for the location. All oecd data can be found here: https://www.oecd-ilibrary.org/fr/urban-rural-and-regional-development/data/statistiques-regionales-de-l-ocde_region-data-fr
Subjective well-being reflects the notion of measuring how people live and evaluate their lives. This item includes evaluations of life as a whole (usually referred to as 'feeling satisfied'), based on evaluations of particular areas of life (e.g. 'satisfaction with time available for leisure'), feelings and emotions, as well as measures of one's sense of achievement in life. People's assessments in different domains and their expectations are useful information to guide policy making.
In France, satisfaction is highest in Corsica and lowest in Franche Comté.
INDICATOR: Satisfaction with life is expressed by the average score on an 11-point scale (based on the Cantril Scale Measure). It is measured using a survey question in which they are asked: "Please imagine a scale, with steps numbered from 0 at the bottom to 10 at the top. The top of the scale represents the best possible life for you and the bottom represents the worst possible life for you. On which rung of the ladder would you say you personally feel at this moment?
Money may not bring happiness, but it certainly brings a higher standard of living and therefore greater well-being. Greater resources can also facilitate access to quality education, better health services and better housing.
In France, the region with the lowest score on this item is Nord Pas de Calais and the one with the highest score is Ile de France.
INDICATOR: Private household disposable income per capita is derived from the primary balance
income by adding up all current government transfers, excluding social transfers in kind, and subtracting current transfers to households such as income taxes, regular taxes on wealth,
regular cash transfers between households and social contributions. Regional disposable household
Disposable income is expressed per capita (per person), in purchasing power parities (PPP) USD at constant prices (year 2010).
You are a Territory
Do you want to promote your territory directly in the job ads of local companies?
You are a company
Do you want to implement a territorial onboarding solution to enhance your employer brand in line with your CSR strategy?
FAQ.
Where people live is important for their well-being. Similarly, to improve people's lives, we need to make the place where they live a better place. Regional wellbeing research thus enables decision-makers in the territories to highlight the strengths of their living area and to know where they can improve it.
Our aim at Switch Up is to highlight the real wellbeing as experienced where we live and work and not to promote national averages which can mask significant disparities.
Our tool provides information on where regions stand on eleven topics that matter to people's lives: employment, income, education, health, civic engagement, safety, access to services, environment, housing, community and sense of satisfaction.
Our tool can be used by anyone - especially non-experts and non-statisticians - to build better communities. The opportunity to help start the conversation about what matters to you for you, to provide you with data to help you better understand where we want our territories to go and build that all-important notion of Living Together
Our tool is a way to start a conversation about wellbeing based on what people know best: their home region. Choose the region you are in and find out how the region is doing on the eleven wellbeing topics. For each topic, a score on a scale of 0-10 is given to the region, based on one or more indicators.
We do not communicate on a single overall score. This bias is clear to Switch Up and is based on an important principle: there is no such thing as a good or bad region: there are just regions that are more or less in tune with the lifestyle that suits you.
An overall score made up of the different items certainly conveys a unified view but dilutes the information and does not allow the differences between territories to be highlighted. Highlighting a range of indicators rather than an overall score can be widely debated but at Switch Up we do not make a single statement about the qualities of a region. Instead, we present these strengths and areas for improvement so that each user can consider the relative importance of each topic and make their own personal assessments of these issues. personal assessments of these issues.
The data are collected by the OECD in the OECD regional database. They all come from official sources, usually national statistical offices. The exceptions are the indicators on:
- "Average level of air pollution PM2.5 in the region experienced by the population"(in Environment), which is an estimate calculated by the OECD from satellite observations collected by van Donkelaar, A., R. V.Martin, M. Brauer and B. L. Boys, Use of Satellite Observations for Long-term Exposure Assessment of Global Concentrations of Fine Particulate Matter, Environmental Health Perspectives, 10.1289 / ehp.1408646 ;
- Perceived support from social networks and satisfaction with life (Community and Life Satisfaction respectively) which were calculated using microdata from the Gallup World Survey, see Brezzi, M. and M. Díaz Ramírez (2016), "Constructing Subjective Well-Being Indicators at the Sub-national Level: A Preliminary Assessment in OECD Regions", OECD Regional Development Work Papers, No. 2016/03, OECD Publishing, Paris, http://dx.doi.org/10.1787/5jm2hhcjftvh-en
RHIZOME: What is HR Marketing?
When HR turns to marketing concepts - Territorial onboarding
- Gabrielle Rodier
In order to respond to the challenges of talent scarcity and higher turnover rates, HR departments in organisations are turning to concepts from marketing. It is no longer a question of considering employees as "human resources" but as "customer employees", who choose to invest their skills in the organisation.
Rhizome startups share their expert views on HR Marketing in this capsule series.
Switch Up - the platform allowing newcomers to be helped in their arrival in a territory thanks to local inhabitants - talks about territorial onboarding which feeds the company's HR strategy.
Gabrielle, founder of Switch Up, gives her testimony.
HR marketing and territorial onboarding ?
In my opinion, HR Marketing corresponds to the implementation of a strategy that aims to present a positive and attractive image of the company to its current and future employees. This strategy is put in place thanks to a range of tools that HR departments will use to embody the company's values and culture through the employer brand.
Like any marketing strategy, HR departments will define objectives to be reached (a turnover rate, a number of applications, etc.) with a specific target (internal or external).
"You don't sell a car or toothpaste like you sell a job in a company. Why not? Simply because on the one hand we are talking about a product and on the other hand we are talking about a human experience.
However, the HR part makes a real difference in the marketing approach: the company has to be able to explain that these benefits have to be put forward in an honest and transparent way. Let me explain: If a toothpaste doesn't do what it was designed to do (clean teeth) it is unlikely to be bought back. However, if a job doesn't live up to its promises, it's much more risky for the employee, and when you touch people, the consequences are all the more important (from the candidate's point of view but also from the company's).
One of the areas that is not often used by companies in HR marketing is the territorial component: the geographical environment in which the company is located is often not emphasised or not at all. The company must also be able to talk about its territory and it is on this theme that Switch Up tries to bring its expertise. Switch Up enables companies to talk about their environment on a geographical level. In other words, our solution helps companies to highlight their location (territorial onboarding) as an important element of the jobs they offer. The geographical environment of the company is part of the conditions of employment and becomes a differentiating factor when this point is taken into account from the job advertisement to the onboarding period of the employee within the structure.
The aim is to make the employee fit into the geographical area where the company is located. This allows all companies to talk about their geographical location and to define who they are by showing that behind the term HR marketing, we are talking about people.
From Paris to Nantes, Lise's journey.
- Martine Luriot
With her husband Pierrick and their two children aged 3 years and 18 months, they lived in a small flat in Montreuil, and it was becoming complicated.
With their respective families based in Mayenne and Maine et Loire, it was towards the West that they focused. A job opportunity arose in Nantes for Pierrick in February. He seized it and Lise asked for a transfer, which she obtained. So it was in Nantes that this little family prepared to live in the spring, with a job opening in May.
Switch Up for a smoother arrival.
"Like many people living in the Paris region, when our children were born we dreamed of a quieter, less stressful life and moving to the provinces became an obvious choice.
This is where Switch Up comes in.
"We had friends in Nantes who spoke very highly of it, and we were getting closer to our families, which was perfect. But we had to find our nest and we also knew that the property market in Nantes was tight. Looking from Paris with work and children was going to be a challenge.
The couple then requests Switch Up's intervention via a Mobilipass* and chooses an ambassador on the platform. The role of the ambassador is to provide them with all the information they need to determine which neighbourhoods are suitable for their situation and to accompany them remotely to find their new home.
Switch Up ambassadors know their city well and are in contact with real estate professionals. They are reactive to visit properties, use video to allow clients to see for themselves, build up files and follow up. Once the property is found, they are present during the signing of the lease and the inventory of fixtures.
"We wanted a spacious house, so that each child would have his or her own room, and we would be able to get to our place of work quickly. We dreamed of a house with a small garden.
A set of specifications is drawn up with the ambassador, the file is compiled and submitted on the secure platform, and the search can begin.
Everything was on track by the beginning of March and the first housing units were offered to them. But the health crisis led to a slowdown or even a halt in the agencies' activities. Notices and removals were suspended. The first visits were cancelled and no more properties were offered: a very stressful period when it was difficult to plan ahead.
We had to wait until May with a timid recovery.
"We arrived in Nantes at the beginning of May with our children and were hosted by friends so that we could start working in our new positions. Then the marathon of visits began, accompanied by our ambassador. Time was running out. After 8 visits, we found our house!
Let's make an appointment!
Do you want to support your employees in their mobility?
A new life begins.
The lease was signed, the house was inspected, the energy was switched on, and Lise and her family moved to the St Félix district. The house, located in a dead end street, is large and bright with a small garden, very practical for the children.
"Its proximity to the city centre is a strong point. There is plenty of public transport and we can get to our work very easily. We are lucky to be in a quiet, family-friendly street. I quickly met other mums and was able to set up a shared childcare arrangement for our youngest. The eldest goes to the Villa Maria school near the house. It works out well! We love to go for walks at the weekend along the banks of the Erdre, nature is very close by. But the best thing is that we can go to the seaside very quickly. The children love it. As far as supplies are concerned, we have to change our habits compared to the Paris region with its small shops open late at night and anticipate our shopping for the week. We'll get used to it. Besides, we are close to the Talensac market which is really great for fresh produce.
A successful change of life and a well settled and happy family in Nantes!
Mobilipass is an Action Logement scheme that allows the financing of the costs of a professional mobility service. The latter will help employees of companies with more than 10 employees in professional mobility to find accommodation and to take the various steps.
