Categories
Press releases Press

Press release September 2021

Switch Up welcomes newcomers with Nantes Sainte Nazaire Développement

Since 17 September 2021, Nantes Saint-Nazaire Développement has been relying on Switch Up's know-how to put people and technology at the service of the attractiveness of its territory and its companies. The 'Welcome to Nantes and Saint-Nazaire' platform makes it easier for new employees to settle in thanks to a network of local hosts who are proud and eager to promote the attractiveness
After launching the first welcome and integration platform with the Tours Loire Valley region, Switch Up is now conquering the West!

The vocation to host

With the largest community of welcoming ambassadors in France, spread throughout the country, Switch Up intends to become the reference in terms of digital tools facilitating the reception and integration of newcomers in a territory.

Switch Up to of attractiveness

The Switch up solution creates a link between the different actors: public authorities and local businesses rely on local hosts to promote their assets !


The collaborative
platform platform enables carers to support new employees with a range of range of tools. The digital solution provides them with a matchmaking algorithm, an assignment tracking module, an internal messaging system, a secure document exchange space, a tool for producing quotes and online payment, a host rating system, etc. Technology at the service of attractiveness!


The platform
Welcome to Nantes and Saint-Nazaire a for objective, as part of the territorial approach, to support companies in their recruitment. HR departments thus have an additional asset to attracting new employees, integrating them and retaining them on the territory.

https://nantes-saintnazaire.switch-up.fr

Welcome to Nantes and Saint-Nazaire!

"Welcome to Nantes and Saint-Nazaire" enables companies to implement aonboardingprocess, thanks to a network of qualified residents. It is a local community ready to support employees in all stages of their mobility: housing search, help with administrative procedures, job and school search, social integration, etc.


This installation assistance service is offered by the
Nantes Saint-Nazaire Développement economic development agencyin partnership with Switch Up. It was designed to facilitate the recruitment of local companies bysupport for the mobility of their new employees and their families. From the presentation of the territory during the recruitment phase to the search for accommodation and social integration, the hosts are experts in professional mobility.

Initially, the support service for new arrivals is intended for Nantes-based companies that are partners of Nantes Saint-Nazaire
Development as part of the
Un Job à Nantes' initiative initiative, as well as to newly established companies
This service is intended to be rapidly accessible to new sectors to make
Nantes and Saint-Nazaire an ever more welcoming territory !

Are you interested?
Make an appointment with Gabrielle!

Categories
Press releases Press

Press release March 2021

Switch up launches its tool for presenting and promoting territories in connection with job advertisements

At the head of the first collaborative platform to help people in geographical mobility to settle down, Switch Up is launching a new tool to highlight the place of residence directly in job advertisements. The primary objective of this tool is to present the territories via 11 criteria and thus facilitate the decision making of candidates thanks to a better knowledge of the territories and in addition to a successful onboarding.

The importance of choosing a place to live

The current health situation has caused a shift in the relationship between work and personal life. Companies have developed teleworking measures, which have enabled employees to move away from their place of work for a better quality of life, and to envisage a new life, elsewhere, more serene and calmer. A study by Cadre Emploi states that 8 out of 10 Parisian executives would like to move to the region in the near future*.

 

As a result, since the first confinement, requests for support from Paris to the French regions have doubled.

A real opportunity is thus offered to the territories and to French companies established in the Region: that of attracting Talents and/or facilitating the establishment / relocation of Companies in response to the Territory of Industry programme!

 

A study by Hellowork** (the leading publisher of job boards) shows that when searching for a job, the geographical area is one of the most important criteria consulted during a job search.

The tool Living Well tool developed by Switch Up takes on its full meaning and allows the geographical areas to be presented in job advertisements in order to combine the attractiveness of the territory with the employer brand.

*https://www.apec.fr/tendances-emploi-cadre/processus-de-recrutement-des-cadres/malgre-la-crise-des-tensions-persistantes-sur-le-marche-de-lemploi-cadre.html#xtor=EPR-1584

https://www.hellowork.com/etude_mobilite_professionellle_regionsjob_parisjob_2020/

Switch Up's Bien Vivre: a tool to enhance the locations of companies

The tool Living Well tool complements the job advertisements by presenting a compilation of data concerning the company's living area. It thus removes potential barriers to mobility and enhances the attractiveness of the company's location at the source.

 

Aggregating public data on regional well-being, and supplemented by feedback from newcomers supported by the Switch Up platform, the Living Well tool provides figures on 11 pre-defined criteria.

Well-being in 11 criteria to open the field of possibilities for candidates

The 11 criteria of the Living Well tool assess the well-being of residents within the region: employment, environment, education, access to services, civic engagement, community, income, health, safety, housing and quality of life.

Switch Up's Bien Vivre: data and inhabitants of a territory at the service of employment

Highlighting territories thus allows them to develop their attractiveness, to the delight of companies which can thus promote their territorial anchoring and their employer brand via Bien Vivre and a local welcome process.

Indeed, the tool Living Well tool allows them to attract, while transparently presenting the advantages and areas for improvement of the geographical area in which they are located. Coupled with this, the network of local ambassadors take the floor on Switch up to present the advantages of their territory and accompany people on the move via the Welcome to Switch up.

Are you interested?
Make an appointment with Gabrielle!

Categories
Press releases Press

Press release January 2021

Switch up, the collaborative platform that puts geographical mobility at the heart of employment!

Switch Up is positioned on the market for welcoming and integrating newcomers to a territory via a collaborative platform of services that connects the future new inhabitant with a local Ambassador trained in relation to this moment in life. The start-up is expanding its offer to meet the new employment challenges and is helping companies in difficulty to facilitate the return to employment of employees through geographical mobility.

A new Switch Up offer to support social plans

According to a report published by the DARES, the number of social plans is alarming. No fewer than 530 redundancy plans were initiated between
1 March and 11 October this year.

The health crisis that is affecting everyone is forcing companies to rethink their strategies to avoid closing their doors. Behind this figure, more than 72,500 employees are concerned and are being considered for redundancy (more than three times the number of last year). According to the Ministry of Labour, "the figures are at their highest", which is cause for alarm and the need to find new concrete solutions.

While a job protection plan is compulsory beyond 10 redundancies in a company with more than 50 employees, collective redundancies are also very present in SMEs. In companies with less than 10 employees, more than 3,000 people have been or are about to be made redundant.

Geographical mobility not taken into account in the return to employment.

The players in the field of professional transition are unanimous: training and skills assessments play an important role in the support measures, but geographical mobility is given little attention. However, there is real room for manoeuvre since, according to the latest Pôle Emploi study, "Finding a job in a territory close to home" is not a priority for nearly four out of five jobseekers. The lack of support for geographical mobility explains why it concerns on average only 5% of employees who accept mobility following a job loss in order to find a new job or resume training.

In addition to training," adds David Beaurepaire, Managing Director of HelloWork, "geographical mobility is also an obstacle to the proper functioning of the labour market. But this raises broader issues, particularly access to housing, which is a very long-term project.

Thus, allowing employees to benefit from support when they leave by facilitating their mobility would make it possible to reduce the unemployment rate in France by 2.5 points (estimated by INSEE at more than 2.7 million people in the 3rd quarter of 2020), as highlighted in the study on the geographical mobility of workers by the Inspection Générale des Finances.

*https://www.pole-emploi.org/files/live/sites/peorg/files/documents/Statistiques-etanalyses/E%26S/ES_51_mobilite_des_DE_freins_et_leviers.pdf

* https://www.la-croix.com/Economie/Social/Le-chomage-bas-2008-reste-points-noirs-2020-02-13-1201078134

* "Calculating mismatch indicators in a world of high unemployment", Etienne Wasmer, November 2015.
https://www.modernisation.gouv.fr/sites/default/files/epp/epp_mobilite-travailleurs_rapport.pdf

An offer for institutions, local authorities and local authorities and professional transition actors

Switch Up invests in supporting employees affected by these job-saving plans by facilitating their geographical mobility and thus encouraging their return to employment. To this end, Switch Up provides firms specialising in professional transitions, as well as companies, with its capacity
to implement a collaborative platform to assist their clients in geographical mobility.

The aim is to improve the support for their change of workplace. The employee and his/her family can then benefit from departure assistance in connection with the firm in charge of the professional transition but also from existing mobility aids at local, national or European level. Through the collaborative platform, the employee and his family can exchange with local Ambassadors trained and approved by Switch Up to discuss their future place of living and thus remove the obstacles, difficulties or anxieties that mobility can generate for the whole family.

When employment or training is found, he/she can benefit from personalised assistance covering each person in the family in the areas of housing, schooling, integration, administrative procedures and employment of the accompanying spouse.

This crisis situation reminds us that accompanying employees throughout their career (from their arrival to their departure) is essential and is an integral part of the image of the company but also of the territories. With this new solution, Switch Up is an innovative player in the relationship between Employment, Territory and Innovation!

The collaborative platform deployed by Switch Up creates added value for the selected local residents who join the community of ambassadors of the territory. They are then trained and paid to welcome future newcomers. They thus contribute to the attractiveness of their territory. The companies concerned by the PES respond in an innovative and human way to their obligation to revitalise the territory in conjunction with the institutions and local authorities.

Are you interested?
Make an appointment with Gabrielle!

Categories
Press releases Press

Press release January 2020

Switch up is in charge of welcoming newcomers to Tours Loire Valley

The Nantes-based start-up Switch Up offers a range of digital solutions for welcoming and integrating newcomers to an area through local "welcoming" ambassadors. This tool is aimed at companies to facilitate the integration of employees and also allows territories to strengthen their attractiveness. Today, Switch Up covers more than 40 cities and brings together more than 150 ambassadors in France*. The entire French territory will be covered by the end of 2020. At the beginning of this year, Switch Up announced that it has joined the Parisian incubator RHizome. In addition, it has just signed a partnership with the Tours Loire Valley region. The totally customised system facilitates the support of new arrivals thanks to a network of ambassadors who know their territory perfectly and know how to promote it.

The ambassador, the soul of the Switch Up tool, knows his region, loves his city and speaks about it with passion. Switch Up allows him/her to earn additional income and to optimise his/her time.

A welcome kit to boost the territories

Today in France, about a hundred companies welcome newcomers locally. Switch Up is a range of centralised and innovative digital solutions available to client companies to enhance their employer brand, and to territories to improve their attractiveness. Switch Up is the only collaborative platform that allows people who are geographically mobile to be helped in their installation in their new place of life by selected and trained local residents.

A partnership signed with Tours Loire Valley

After launching its brand platform in conjunction with the firm CoManaging, Tours Loire Valley has signed a partnership with Switch Up with a view to promoting their assets to attract talent. In order to develop their territorial brand, institutions are showing a growing interest in Switch Up's potential through a platform, in their image, that is dedicated to them. The digital tool developed as a grey label offers territories optimised and professionalized support for their new inhabitants. In addition to welcoming newcomers, the solution creates links by placing the human element at the heart of the process by enhancing the value of local residents.

"A region that speaks about itself through its inhabitants and knows how to support its new arrivals is necessarily ahead of the game and this is no longer a luxury but a necessity. We have just signed a partnership with Tours Loire Valley, which trusts us to structure its welcome. Switch Up thus enables institutions to provide a concrete and pragmatic digital solution to their territorial ecosystem. We create the mechanism that makes the process fluid and simple by promoting it sincerely and with commitment, two undeniable criteria for the attractiveness of territories.

Gabrielle RODIER, founder.

Employer branding, the GRAAL for companies

For companies, knowing how to welcome and integrate employees is a challenge, yet it is what gives them a head start in a tight labour market.

"Companies need to make a difference in supporting their new employees because moving, settling into a new city and adapting to a new environment engages the whole family and should allow companies to differentiate themselves in their Onboarding strategy."

Gabrielle RODIER, founder.

For managers, the Switch Up customised management tool supports and accompanies their recruitment in a strong CSR approach.

Who are the Switch up ambassadors?

Marie, 41, joined Switch Up as an ambassador two years ago in Paris and Rennes. She was immediately won over by the values and the way the platform works.

"In my opinion, Switch Up contributes to improving the culture of inclusion. Being an ambassador allows me to expand my network, to evolve and to challenge myself. And working with Switch Up has opened doors for me, especially in the rental business.

Marie JUTHIER

Martine, Switch Up ambassador in Nantes, has often been asked to welcome and guide new residents in her city

"I know how difficult it is to arrive in a new city with peace of mind. Finding your bearings can take time. Switch Up's strength is that we have capitalised on all our experiences and overcome every difficulty.

Martine LURIOT

Interested?
Join the Switch up ambassador community.

Categories
Press releases Press

Press release September 2019

Switch up raises funds to make France more welcoming

After 2 years of existence, the Switch Up platform created in Nantes, France, has reached an important milestone in its development with the raising of funds that will lead to the recruitment of new staff and allow the solution to spread nationally. Today, Switch Up is present in more than 40 cities in France and has more than a hundred ambassadors. The entire French territory will be connected by the end of 2020.

Digitalising mobility, a growth sector

Today in France, about a hundred companies exist in the "relocation" market segment, to accompany and facilitate geographical mobility for companies. According to CREDOC*, 70% of working people say that they would refuse a better job if it meant moving to a new location and increasing their housing costs.

The Switch Up platform, launched in 2017 in Nantes, aims to facilitate all the essential steps related to geographical mobility by combining its digital tool and the creation of local communities of ambassadors. For both the employee and the company, the service is a major comfort that simplifies and eases integration. Driven by a buoyant market and an original offer that has attracted interest, Switch Up has just obtained 300,000 euros in funding from three groups of investors, ABAB, LMSI, Patrick Gangneux and banking partners, including the BPI.

Its objective is to double its turnover, recruit a dozen sales representatives as well as independent ambassadors throughout France.

Research Centre for the Study and Observation of Living Conditions

The Switch Up ambassador, added value of the tool

Switch Up has set up a unique network of ambassadors. Newcomers choose their ambassadors according to various criteria. The ambassadors are people who love their city and their region and speak about it with passion. They know its strengths and weaknesses and have nothing to sell. This is what gives them credibility with the people they welcome and accompany. Thus, the matching of affinities between the two is a guarantee of success.

A welcome pack to boost the territories

To develop their territorial brand, institutions are showing a growing interest in the potential of Switch Up through a personalised welcome pack that they can put in place. The platform, which can be deployed on a white label basis, offers territories the possibility of setting up optimised, professional and local support for their new arrivals.

"A territory that relies on its inhabitants to promote it and welcome newcomers is necessarily one step ahead. The speed of digital technology combined with the knowledge of the inhabitants positions the region in an approach that is both innovative and local: a necessity to reinforce its attractiveness! Moreover, we are currently in discussion with 2 large territories ".

Gabrielle RODIER, founder.

Switch Up is recruiting its future ambassadors

The ambassador, the soul of the Switch Up tool, knows his region, loves his city and speaks about it with passion. Switch Up allows him to supplement his income and to organise his time. Open-minded, curious, pragmatic and empathetic, he is one of the pillars of the Switch Up structure. With the development of the network, the platform will be stronger and will benefit from an undeniable major asset, which does not currently exist on the French market.

Interested?
Join the Switch up ambassador community.