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Employer branding Corporate Solutions

How to measure the candidate's aptitude for geographical mobility?

How to measure the candidate's aptitude for geographical mobility?

Geographical mobility, whether desired, proposed or imposed, is a real period of transition in the life of an individual and his/her family. You must therefore be able to assess the candidate's aptitude for professional mobility.

Being able to manage this imbalance does not depend solely on the will of the candidate. Nor does it depend on their motivation to join the company or their professional commitment.

In your discussions with candidates, you will probably get some indication of how they will cope with the stress of job mobility. Are there any socio-demographic blocking factors? What resources do they have to cope with them? For example, risk sensitivity, degree of professional awareness. What are the advantages and disadvantages of each of these resources?

In addition to the socio-demographic factors that may hinder or facilitate mobility, four other dimensions can be integrated into your analysis.

Three of these involve personality traits that will have a direct influence on the moving experience:

  • Risk sensitivity
  • Propensity to act,
  • Organisational skills
  • Perception of mobility (especially more specific)

These categories complete the first indices. Thus, thanks to these dimensions, you will be able to measure the candidate's aptitude for geographical mobility.

The candidate's aptitude for geographical mobility

♦ Perception of mobility

During your discussions, the objective is to understand the reactions of a candidate faced with the stressful event of moving. It is a question of evaluating the implicit perception that they have of the value of moving. This analysis should provide an initial view of their relationship to mobility and their degree of spontaneous support. Indeed, depending on his previous experiences, an individual will be more or less inclined to experience a mobility phase positively. The candidate's aptitude for mobility depends largely on the perception of mobility.

There is never a "perfect profile" but as a recruiter it can be important to know whether or not the candidate has a positive assessment of the concept of moving.

A positive perception could indicate a positive attitude towards mobility. The candidate may also feel a strong attraction for change. Also, he/she may aspire to experience new things while never having experienced mobility. At the extreme, a candidate who is extremely active on this topic could also indicate a desire for change at all costs.

♦ Risk sensitivity

Generally speaking, any change is perceived at first sight as a risk. It is the famous : "I know what I am losing, not what I am gaining".. We all react to risk in different ways. Each candidate perceives the pressures of everyday life in a different emotional way. They therefore have their own capacity to adapt. Where some people see mobility as an opportunity, others dwell on the negative elements. Beware, no profile is good or bad in itself. It should be put into perspective with the results of the whole interview:

High sensitivity to risk

It can be an obstacle to adaptation if it immobilises the individual. It then becomes disabling because it is a synonym for distress. On the other hand, an anxious state can also be a new challenge if it generates a potential for motivation for the individual. 

Low risk sensitivity

Means as much a serene mind capable of finding adequate solutions by controlling its emotions as an inconsistent, hasty, even "hotheaded" temperament.

In the context of geographical mobility, people with low risk sensitivity demonstrate their ability to adapt where others dwell on the difficulties of the situation. 

♦ Propensity to act

The assessment of the candidate's readiness to act measures his/her ability to implement effective strategies. In particular, to cope with the stress of change. In other words, their ability to implement strategies that are action-oriented rather than emotionally driven.

A Strong Propensity for Action

This can be an obstacle to adapting to stress if it is mobilised in contexts where it is an impossible response. It can also be disabling because it is synonymous with failure unless the context offers a high degree of freedom of action and autonomy to the future employee.

Low propensity for action

It can reveal a lack of self-confidence or even a passive temperament. It conveys the image of someone who has difficulty initiating action but also a mindset that is adapted to change through the knowledge of its limitations.

♦ Organisational skills

The objective is to measure the candidate's ability to base his or her professional strategy on his or her awareness and personal effort. This ability reflects his or her capacity to invest effectively and rigorously in the case of a life change.

High conscientiousness can be an obstacle to adaptation because it reveals a rigid, even compulsive personality. On the other hand, it can also reveal a personality with the resources to carry the objectives of the company it integrates.

A low conscientiousness refers as much to a procrastinating and unreliable temperament as to a flexible and creative personality.

These profiles with an aptitude for organisation have the flexibility to find the right balance between distance and spontaneity. They are organised and persistent by nature and are reliable because they have a sense of duty adapted to the situations they encounter. These people are viewed positively by those around them. They are recognised as being hard-working and have a good propensity to prioritise actions. Moreover, they easily endorse the objectives of their company. Finally, they are often able to identify the different options available and make decisions efficiently. Competent, ethical, conventional yet flexible, they generally have the resources to deal with stressful situations. 

In the context of professional and geographical mobility, people with tempered organisational skills generally base their professional strategy on personal effort and surpassing themselves. They therefore have a high potential for adaptation. This is the case when they move to a new region and integrate into their new position. Nevertheless, their attachment to their team and their working environment could mean that they spontaneously favour internal social climbing rather than geographical mobility.

Do you want to know more about the suitability of candidates for mobility?

Let's discuss it together!

Switch Up's advice on measuring candidates' suitability for mobility

During your discussions with candidates, it is important to talk about the position and its location. In the same way that you will allow the employee to imagine his or her potential future position, it is important that he or she be able to imagine his or her future place of living. As much as you will be able to talk about the position, it is sometimes difficult to talk about the geographical area that you do not necessarily know. During the recruitment process, it is interesting to offer the candidate an interview with a Switch Up Ambassador in order to discuss the future location. The objectives are multiple:

  • remove potential barriers to mobility
  • enable him to project himself into his new life
  • reassure them through support

An exchange with an ambassador of the candidate's choice increases the candidate's involvement during the recruitment process and during the integration period. This possibility also allows the personal parameters of the candidate to be taken into account while respecting his or her privacy. This way, you can measure the candidate's aptitude for mobility!

By calling on Switch Up, the company offers personalised support for setting up. For example, the search for accommodation, the administrative procedures, the organisation of childcare, etc. Finally, the employee can be integrated into his or her new living and working environment through a local network of Ambassadors. The new employee can thus devote himself or herself fully to taking up the position.

Categories
Employer branding Corporate Solutions

Recruitment: is salary still the most important criterion?

Recruitment: is salary still the most important criterion?

The latest studies by Randstad (1) and Hays (2) look at the sources of attractiveness of companies and motivation of employees. In the recruitment process, is salary still the primary criterion?

Verdict = remuneration is neck and neck with the atmosphere at work... But it's social commitment that is the big winner! 

In a complex health context, companies in the regions have a real card to play. Parisian talent must be brought to the metropolises. More generally, we can talk about attracting urban people to medium-sized cities. In this process, is the question of salary really a barrier for candidates?

Recruitment process: the salary criterion

The annual Randstad survey (1) shows the changes taking place in the world of work. "Salary and benefits" classically remains at the top (62%) of the ranking. But it is important to note that this criterion has been declining almost constantly since 2014. The atmosphere at work (56%) and work-life balance (47%) have returned to their 2010 levels. 

In a context of stabilisation of unemployment (before the health crisis), the criterion of "job security" comes in fourth place. It will surely experience a significant rebound in the next survey. "Well-being is becoming an increasingly important concern for the French," concludes Randstad.

In the recruitment process, salary is no longer the primary criterion

Today, remuneration is no longer enough to motivate teams. Many factors must be taken into account: the working environment and atmosphere, the integration of newcomers, etc. But also the possibility of reconciling private and professional life, etc.

Tina Ling, Chief Executive Officer, Hays France & Benelux

The latest study conducted by Hays gives us some keys. 71% of executives say that they would accept a position with a lower salary if this new job combined the 3 motivational factors. So apart from salary, the 3 criteria that motivate executives are: the interest of the missions, the development of their skills and the quality of their work.So apart from salary, the three criteria that motivate P&MS are: the interest of the tasks, the development of skills and the atmosphere at work.

Indeed, the survey reveals that 51% of managers name the interest of the tasks as the first motivating factor. This is followed by career development (20%), the need to be active (16%), recognition (10%) and necessity (3%).

Switch Up will help you welcome and integrate your future talents. Administrative procedures, finding accommodation, schools, discovering the area or integration, our ambassadors will be delighted to welcome your new employees. 

Categories
Professional mobility Preparing your mobility Cities

Seriously, you live in Ancenis?

Seriously, do you live in Ancenis?

When you start a business, you have to present your project many, many times.

My name is Gabrielle, I created Switch Up and my start-up often leads me to talk about employment and the attractiveness of territories.
Originally from Lille, I often illustrate my remarks with examples from the Great North but also with examples from my territory today, since I live in Ancenis... and there... I often get the following answer:

"Living in Ancenis? Seriously?"

At Switch Up, we make outlying territories rhyme with Attractiveness, we put the spotlight on local people especially when they are welcoming and we love to highlight your rack selfies.

So, I claim it loud and clear: You can have been brought up on chicory gratins and love Breton Fest-Noz.
You can dance the Rigodon in February and love living in La Roche Sur Yon.
But also love Abbey beers and live in St Gilles Croix de Vie.
Also rhyme with Estaminet and Plage de Porcé.
And finally know the secret of the Ch'tis fricadelle and know how to appreciate Ancenis Malvoisie wine

Yes...You can be a "Digital Entrepreneur" and live among the flowers.

In short, you'll have understood: I love the Ch'tis and the Pays d'Ancenis!
So it's too good an opportunity to share with you this beautiful infographic on the Pays d'Ancenis
to make you want to come and live in Ancenis, work there and settle there...

Categories
Employer branding Job mobility

The tax and social treatment of mobility grants.

The tax and social treatment of mobility grants.

The tax and social treatment of mobility aid is not always easy to understand and is often little or poorly understood. This is particularly true for those who implement them, such as Human Resources staff. This point is nevertheless an effective tool for facilitating recruitment and internal transfers. It is important to know that the costs incurred by your employee in the context of professional mobility are considered to be specific expenses inherent to the job for the company.

Switch up offers you a video of Sébastien Laisney, our partner and expert on the subject. He explains the fiscal and social treatment of mobility aids.

What is mobility aid in fiscal and social terms?

What is mobility?

Job mobility involves a change in the employee's place of residence. It is often linked to a change in the employee's workstation at another workplace.

The employee is presumed to be in this situation when the distance between the old home and the new workplace is at least 50 km and the time taken to travel to or from the new workplace is at least 1.5 hours.

Where the distance criterion is not met, the outward journey criterion must be at least 1.5 hours. This applies regardless of the mode of transport.

This change may be the result of a transfer within the company. It may also be due to the group or to a temporary change of workplace, imposed by the employer or requested by the employee. Finally, it may follow an assignment abroad or in an overseas department...

Mobility costs

The mobility costs of newly hired employees are also covered.

Expenses resulting from employment under a fixed-term or open-ended contract may be qualified as professional expenses. This is the case when the change of residence is not the result of purely personal convenience but of circumstances linked either to the job or to family constraints.

Expenses incurred by the employee in connection with job mobility are considered to be special expenses inherent to the job. The employer may reimburse actual expenses upon presentation of proof. It may also use lump-sum allowances for two categories of expenses:

  • temporary accommodation,
  • of installation in the new home.

Flat rates are not applicable in the case of international mobility. In this case, only the exemption from reimbursement on the basis of supporting documents is possible

What the experts say

To take stock of the situation, Sébastien Laisney from Fidal shares with us his expertise on the fiscal and social aspects of the mobility subsidies that you can easily offer to your teams via Switch Up.

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Brittany Professional mobility Rennes Territories

Moving to Brittany, between land and sea

moving to brittany

Moving to Brittany, between land and sea

Rennes, Brest, Lannion, Quimper: cliffs and nature! Let's break the stereotypes of an ageing Brittany with no future. Discover the region from all angles (employment, quality of life, housing, income ...) Moving to Brittany means living between land and sea! Degemer mat (welcome) to Brittany!

Why Brittany?

Based on the OECD's public data on regional well-being, and supplemented by the feedback of newcomers supported by the platform, the "Well-being" tool offers numerical data on 11 previously defined criteria.According to the "Bien-Vivre" tool, BrittanyBrittany is an ideal region to settle down and work. Living in Brittany means reconciling your personal and professional life. It means having the chance to enjoy the proximity of the sea, greenery, fresh air and a dynamic employment area.

The labour market, employment and income

Every year, Brittany attracts more and more people to work in the region. The region is experiencing a demographic boom that is notably higher than the national average. The sectors that recruit the most in the region are agriculture, industry and commerce. But tourism and high technology are also important sectors of activity in Brittany. The headquarters of Bigard, Yves Rocher, PSA and Ubisoft are located in the region.

With a score of 6.6/10 for employment *according toOECD data, Brittany ranks as the 3rd best region to work in France. The income is however lower than in regions such as Ile de France. However, the cost of living is significantly lower.

If we break down the region into its different departments: 

  1. Ille-et-Vilaine accounts for 35% of jobs in the Brittany region, making it the leading employment area. With Rennes in particular, the department boasts a low unemployment rate. The sectors that recruit the most in the department are construction, logistics and distribution.

    Rennes enjoys a dynamic reputation and is developing many young companies and start-ups.

  2. Morbihan offers a wide variety of jobs. The construction and public works sector, industry and the food industry are the most popular sectors. The establishment of factories has accelerated recruitment. 
  3. In Finistère, almost all jobs are generated by agriculture and fishing, trade and tourism.

    Brest excels in marine science and technology and marine renewable energy. It has been awarded the French Tech label and is also home to the digital, health and banking-insurance sectors.

  4. Finally, the Côtes-d'Armor recruits the most in the construction and public works sector, the food industry and distribution. It is also a very touristy department. A Lannion, you will find telecommunications companies such as Orange Labs.

Quality of life

The environment

Moving to Brittany means enjoying an incredible environment every day. Ranking 1st in France in terms of quality of life, the region offers breathtaking landscapes. On the land side, the forest of Brocéliande offers a much appreciated green setting. This is a place of legends and stories of Merlin the magician. On the sea side, Cap Fréhel, Ploumanac'h, or the Pink Granite Coast will be your favourite places for an escape in the fresh air.

Education and health

Brittany's top ranking is in education: there is no better region in France in terms of education. This is due to the fact that the academy of Rennes is very popular with post-baccalaureate students. Another important factor is the number of people in the working population who have continued their studies at least to baccalaureate level. Health is also well represented. Brittany has a density of health professionals comparable to or even higher than the national average.

The community

As for the Breton community, everyone knows it:they are generous and open their doors wide. They are proud of their land and happy to share their culture. It's a mentality that makes people who want to settle in Brittany optimistic. Our Breton ambassadors will be delighted to welcome you. Discover Delphine, Switch Up ambassador in Vannes....

Play Video

Services and security

Por the Bretons, service is sacred, especially when it comes to tasting a traditional traditionalKouign-amann at the local bakery. As far as security is concerned, you have nothing to worry about. Brittany is indeed the region where the inhabitants feel the safest in France. Take the example of Vannes: 93% of its inhabitants feel safe. Finally, Breizh is the second region in France in terms of satisfaction with daily life. And yes, we told you it was good to live in Brittany...

Housing

Here, despite the fact that the property market has become a little tense as a result of the confinements, property prices remain affordable and in line with the local market. In Brest, for example, the average price per square metre is three times lower than in Paris. The city of Rennes is very attractive, but medium-sized cities such as Lorient, Brest, or Vannes are not left out. Parisians and inhabitants of large cities now represent a significant proportion of property buyers and tenants in Brittany.

So you've decided? The Breton region has a lot to offer people on the move. Whether it is its environment, its employment area, but also its quality of life, Brittany is attractive! After the two French confinements, many people from the Paris region and from large French cities have decided to move to another region.

The 5 ker (cities) where it is good to live!

You have decided that your new home(city) is in Brittany. But in which towns can you settle? Here are 5 Breton towns where it is good to live, ideal for working but also for enjoying the magnificent environment offered by the Brittany coast.

Valves

A family town, Vannes is a perfect place to live in Brittany.

Every day, you have the chance to enjoy a town on a human scale located in the heart of the Gulf of Morbihan.

The inhabitants enjoy strolling through the historic centre, walking near the Gulf of Morbihan, drinking a coffee in town, shopping at the market and the Halles... 

The harbour square is pleasant, where you can enjoy an ice cream with your family. In addition, more than 10,000 jobs are located in the Vannes employment area.

In the beautiful department of Morbihan, you can settle in Lorient. It is a city where the cost of living is lower than in other Breton cities such as Vannes or the coastal cities.

Life is quiet, and is perfectly positioned between Finistère and the Gulf of Morbihan. Finally, Lorient is a town on a human scale, with the sea and the countryside nearby.

Rennes

The Breton capital is one of France's great cities where people live happily as a family.

It is economically prosperous and offers a wide range of cultural activities. A student town, Rennes is known for its employment pool and its very low unemployment rate à 6,0 %. It is also a cosmopolitan and transgenerational city. Students, young professionals, families and retirees, there is something for everyone. The city centre of Rennes is also very attractive and dynamic, lined with green spaces. Discover the testimony of Marie, our super ambassador from Renneswho moved from Paris to Rennes a few years ago. Marie explains her decision to move to another city, and her choice for Rennes.

Are you moving to Brittany?

Be accompanied by Switch Up during your installation on the Breton territory.

Brest is a city where people like to live and work: the employment prospects are numerous and attractive. The city's dynamism and low cost of living make it attractive to newcomers. Public transport and bicycles are the preferred means of transport. For several years now, the Breton city has been adopting a genuine environmental approach. Finally, according to the APEC study in 2019, Brest is the second city in Brittany where executive jobs are concentrated after Rennes, and accounts for 16% of the executive job market.

Quimper

Not far from Brest, and an important city in Finistère, Quimper is a major centre of Breton Breton culture. The beaches of Bénodet, Fouesnant and Concarneau are only 25 minutes away by car. The city is also known for its green setting, with its many natural areas and parks. Labelled as a "city of art and history", but also as an important employment area in Brittany, the companies based in Quimper are recruiting and looking to integrate new talents. As far as mobility is concerned, the LGV line makes it possible to reach Paris in 3h30 and Rennes in 2h.

Switch Upwill help you to settle in Brittany thanks to our local network of Ambassadors. Administrative procedures, finding accommodation, schools, discovering the area or integrating, our Breton ambassadors will be delighted to welcome you. So, kenavo (goodbye) and happy settling in our beautiful region of Brittany!

Categories
Employer branding Corporate Solutions

Welcoming a new employee: the challenge of a successful Onboarding

Welcoming a new employee: the challenge of a successful Onboarding

What is a successful integration in a company? More complex than it seems, this question has long remained the poor relation of human resources. Indeed, most studies focus on recruitment (upstream) rather than on the integration and retention of new recruits over the long term (downstream). The challenge is therefore simple: welcome a new employee through a well thought-out Onboarding strategy.

However, between 20 and 30% of new recruits resign within a month of recruitment. Between 3 and 6% of new recruits resign even on the first day. This turnover is the source of significant costs for the company. Especially at a time when the expectations of the new generations have greatly evolved and when loyalty is more than ever a major issue. It also makes it possible to welcome the new employee in the best possible way, and therefore to succeed in the onboarding strategy.

Why not Onboarding?

Allow the employee to be welcomed

Onboarding is defined as "organisational socialisation". Onboarding is therefore "the process by which an individual learns the ropes of an organisational role and acquires the social knowledge (as well as) the skills necessary to take on a role in an organisation".1 In other words, it is the ability of the organisation to attract and then retain high value-added talent.

"The success of a recruitment is not limited to the upstream process. It is 50% in the needs detection, sourcing, pre-selection and evaluation phases and 50% downstream during the integration period."

Lacaze, D. & Perrot, M.

Specialists in the field all agree that it is essential for companies to have a standardised induction strategy. Whatever its size, it must also have a strategy for integrating and retaining new recruits. Such an onboarding strategy includes around fifty procedures. These procedures guarantee a successful and lasting integration. To build this strategy, which is the responsibility of Human Resources, it is necessary to combine the specificities of the company's culture with good onboarding practices.

Good practices for successful onboarding

The software publisher Lucca offers a complete onboarding module in its Poplee solution. Guillaume Alain, HRM product manager at Lucca shares with us the best practices for onboarding a new employee in a company:

Anticipating the arrival of the new employee

It should be possible to complete all the administrative formalities before the first day in the company. Ideally, via a dedicated digital portal. It is recommended that existing teams be informed of the arrival of a new recruit and that they be prepared to welcome him/her. Successful onboarding depends above all on the quality of the relationship established between all employees from day one.

Assign a mentor

According to a study conducted by the Aberdeen Group in 2015, "organisations that have appointed a mentor or coach are 2.5 times more effective than others". The mentor can be a member of the team where the new recruit is integrated or an external referent. It is recommended that mentoring is continued for six to twelve months after taking up the post. This leads to better results.

Setting up an astonishment report

The astonishment report enables the new recruit to carry out a diagnosis of the company's organisation. This includes its operating modes, procedures and communication modes. This tool allows the new recruit to get a fresh look at the internal workings of the company and also to give feedback.

Would you like to know more about how to welcome a new employee and successfully implement an onboarding strategy? Here is Guillaume Allain's video, with his various tips. 

Companies are increasingly recruiting outside their own employment area. It is therefore essential for them to improve their attractiveness by taking into account the constraints linked to the installation of the new recruit (and his family). The ideal way to build employee loyalty is therefore to implement Onboarding. This strategy also makes it possible to welcome the new employee in the best possible way.

By calling on Switch Up, the company offers personalised support for setting up. For example, the search for accommodation, the administrative procedures, the organisation of childcare, etc. Finally, the employee can be integrated into his or her new living and working environment through a local network of Ambassadors. The new employee can thus devote himself or herself fully to taking up the position.

Categories
Employer branding Corporate Solutions

Onboarding to build employee loyalty

Onboarding to build employee loyalty.

Onboarding, or how to retain new employees over the long term. What if you reduced your turnover by integrating Onboarding into your recruitment process? We explain! Enjoy your reading!  

Employee retention is the key to success

Why not Onboarding?

Retaining employees through onboarding? A question that makes almost all HR teams blush. Indeed, they prioritise recruitment rather than theintegration and retention of new recruits over the long term.

However, the evidence is clear! Between 20 and 30% of new recruits resign within a month of recruitment. Between 3 and 6% leave the company on the first day! This turnover is costly for companies and tends to scare off the new generations.

 

What is Onboarding?

Simply put, onboarding is a word that comes from the United States. It defines the process of integrating new employees into a company. In other words, it is the company's ability to attract and then retain high value-added talent.

This practice is tending to develop in all the trades listed . Initially, it was mainly targeted at the integration of managers .

The benefits of implementing this process

  1. Reduce apprehension about the experience of newcomers to the company.
  2. Help them to make sense of their working environment.
  3. Provide them with material and immaterial resources (training, network, values etc.). This will enable them to be quickly operational and to invest their function with motivation.

It is easy to recruit a thousand soldiers, but it is difficult to find a general.

Chinese proverb

Specialists in the field all agree that it is essential for a company to have a strategy for welcoming, integrating and retaining for welcoming, integrating and retaining new recruits. And this, whatever its size! Such a strategy ofonboarding strategy strategy includes around fifty procedures. They combine corporate culture and best practices, guaranteeing a successful and sustainable integration.

It took several years before the issue of Onboarding spread across the Atlantic and raised the awareness of HR departments in French companies. The evolution of the labour market and the expectations of new young workers have confronted employers of all types of companies with unprecedented pitfalls: 

  • the scarcity of certain key skills, 
  • the relative "passivity" of job applicants,
  • the volatility of employees who are increasingly demanding in terms of experience.

Let's make an appointment!

Do you want to support your employees in their mobility?

How to optimise the costs generated by the recruitment process?

The costs associated with turnover are prompting employers to improve their employee integration and retention strategies. Job vacancy is also a problem. However, it is clear that the processes used, which are often traditional, deserve to be improved. In particular, through appropriate formalisation and digitalisation efforts.

The arrival of new generations of workers on the labour market has brought new aspirations. But also, a different vision of the business world, which has led to a change in the relationship between employees.

The recruitment of new employees is one of the main areas where this reality is expressed. In a recent survey, Bpifrance Le Lab revealed that 6/10 of French SMEs and SMIs lack talent and attribute this shortage to major recruitment difficulties.

How to make a difference and attract new employees?

The solution is simple.

The first step is to make the friendliness and welcome they receive within the company and the region more attractive. According to several recent surveys, young workers are looking for personal fulfilment and rapid professional development. They want to be part of a collective project. They are particularly attentive and sensitive to the reputation of their recruiters. Indeed, 69% of potential candidates would simply not accept to apply for an offer if the company's reputation was poor.

Companies are increasingly recruiting outside their own employment area. It is therefore essential for them to improve their attractiveness by taking into account the constraints linked to the installation of the new recruit (and his family). The ideal way to build employee loyalty is therefore to implement Onboarding.

By calling on Switch Up, the company offers personalised support for setting up. For example, the search for accommodation, the administrative procedures, the organisation of childcare, etc. Finally, the employee can be integrated into his or her new living and working environment through a local network of Ambassadors. The new employee can thus devote himself or herself fully to taking up the position.

Categories
Employer branding Job mobility

The ingredients of a winning employer brand.

The ingredients of a winning employer brand.

Employer branding is an essential element to effectively recruit and retain your employees. Switch up offers you a video of Stéphanie Lagand, our partner and expert on the subject. She explains the essential ingredients for a winning employer brand.

Employer branding: the success of inner beauty!

Employer branding is the image that a company projects to candidates and employees alike. It can lead to more effective recruitment. Employer branding can also improve employee loyalty. However, to do this, it must be consistent. A good employer brand is built by listening to your teams. All this is to find out what will make your company stand out in the job market.

The employer brand must be the fruit of thecompany's identity, its social DNA. It transcribes the company'sHR ambition, its values, its culture and also its internal organisation. As in marketing, it must be translated into an HR promise and differentiating benefits for the target employees. It must also be supported by concrete, tangible and measurable services. This 'HR positioning' must permeate the company's entire HR offering, be infused in each manager and, in an ideal world, become a collective state of mind.

Building an employer brand is not just about putting up a table football and a dart board... It must reflect the reality of what employees experience on a daily basis. It is only by building a communication that corresponds to reality that the company will be able to attract, convert, recruit and retain its employees and new customers!

In this video, our partner Stéphanie Lagand, employer brand expert, gives you the keys to a good employer brand.
Categories
Ambassadors Preparing your mobility Rennes Accompanied testimony Territories

Au revoir, Paris: 5 questions to ask yourself before moving to another city.

Au revoir, Paris: The 5 big questions to ask yourself before changing cities.

Marie, 42 years old, Switch Up ambassadorambassador, tells us why she and her husband, well established professionally, made the choice to leave Paris with their three children. And why the choice of destination was not so simple, not to mention certain prejudices coming from the people around them... She will tell us about her experience and the different questions to ask before moving to another city.

The main questions to ask yourself before moving to another city

I have beenlivingin Paris for about fifteen years and it was clear that our life was no longer satisfying us. 

Our flat had become too small for our growing family, and we no longer wanted to endure the traffic jams, the aggressiveness, the stress, the pollution... the difficulty of getting out of Paris, even if only for a day or a weekend.

As much as we loved our city, it became urgent to move to improve our quality of life and regain our family balance.

Our criteria for making this change

The most important thing is that we needed space in our home: a bedroom for each child and an office for us parents (who are independent and therefore often work from home). We also wanted a less urban area, and a garden, why not? Having the possibility of going away for the weekend easily is a real plus. A healthy environment for the children, shops and schools nearby so that we don't have to use the car every time we travel, were also important criteria.

Also to fit in with our professional lives, the accommodation had to be within reasonable distance of Paris. After all, we would still have regular obligations there. With these criteria, obviously the perfect solution did not exist.

In accepting the compromises, 2 main options seemed to emerge...

1

Moving away from the centre of Paris but staying in the Paris region This was a way to gain in quality of life. But, while not changing too much our habits of Parisian life to which we were attached (professional environment, cultural outings, friends...)

2

Moving to the provinces It was a fresh start, with a better chance of meeting all our criteria. In addition, we were certain of gaining more space for a smaller budget. The only constraint was that we had to stay within reasonable distance of Paris...

The province often came up in our discussions. But, apart from the radical change of life, we were also sensitive to the critical view of our social circle and friends on this choice. For many people, leaving Paris meant leaving to bury themselves. "You're crazy, leaving Paris, but what's the big idea?", "And what are you going to do about the job?

We therefore had to overcome these preconceived ideas, which are nevertheless very present in the collective unconscious (or conscious?) of Paris. The exchange between us, weighing the pros and cons, was a very important step. Making lists, naming our deepest desires while remaining objective about the consequences, especially professional ones.

Before changing your life, the 5 big questions to ask yourself:

  1. Is my desire an escape or a life project?
  2. Identify my needs! What kind of lifestyle do I want to have?
  3. What are the limits to life change?
  4. Does my partner have the same desires as me? What do the children think?
  5. Am I ready to live away from my loved ones?

In the end, the balance tipped in favour of the province. In the end, we listened to ourselves: we wanted to make a real change and and give a new impetus to our lives ! After reflection, Rennes came out on top in our choice, notably for its optimal geographical location: 1 hour and 25 minutes from Paris thanks to the LGV and "only" 50 minutes from the sea!

Why choose Rennes?

1

Pleasant city, young, relaxed atmosphere.

2

Optimal geographical position.

2

The labour market is dynamic.

A few months later, it was on!

Today, we are very well settled in Rennes, integrated, and do not regret our choice at all, thanks to a new family and professional balance. We are proud to have had the courage to change our habits to meet our desires and essential needs.  

Long live mobility!

You can read Marie's testimony and the main questions to ask yourself when moving to another city. Are you moving for professional reasons? Would you like to be helped in your move and welcomed in your new home? Call on our ambassadors! They can help you discover the city. But also to find the house of your dreams, to carry out your administrativeprocedures... For more information, contact us or find us on www.switch-up.fr

This article was written by Marie J., who is at your service to assist you in your move to Rennes.

RENNES
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Press Accompanied testimony Territories Tours

Moving to Tours: Natalie's testimony on France Bleu

press review

Moving to Tours : Natalie's testimony on France Bleu

Broadcast #MySolution of 19 February 2021

On Friday 19 February 2021, the founder of Switch Up, Gabrielle Rodier, was lucky enough to be asked by France Bleu for a radio interview. Indeed, the programme #Ma solution, initiated by France Bleu was created on the basis of the citizen platform Make.org. Switch Up was mentioned and highlighted by a resident of Val de Marne, Natalie. Listen to Natalie's testimony on France Bleu about her move to Tours.

The Make.org citizen consultation allows all listeners to share solutions to local needs. This helps to improve their daily lives for example.

Natalie was therefore chosen by France Bleu to speak on air. Through a workshop at APEC, Natalie heard about Switch Up. It was the perfect moment for her: she was planning to leave the Val de Marne to move to Touraine. In the meantime, she even found a job at the CNAV in Tours.

She hopes that the Switch Up initiative will be developed throughout France. This will help people on the move to move under good conditions.

Gabrielle was able to present the Switch Up solution to the audience and explain the registration process in more detail. The support for the installation and integration by local inhabitants, the Switch Up ambassadors, was also discussed. 

After listening to Nath$alie's testimony on France Bleu about her move to Tours, don't hesitate to support us on Make.org!

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