The current health situation has caused a shift in the relationship between work and personal life. Companies have developed teleworking measures, which have enabled employees to move away from their place of work for a better quality of life, and to envisage a new life, elsewhere, more serene and calmer. A study by Cadre Emploi states that 8 out of 10 Parisian executives would like to move to the region in the near future*.

As a result, since the first confinement, requests for support from Paris to the French regions have doubled.

A real opportunity is thus offered to the territories and to French companies established in the Region: that of attracting Talents and/or facilitating the establishment / relocation of Companies in response to the Territory of Industry programme!

A study by Hellowork** (the leading publisher of job boards) shows that when searching for a job, the geographical area is one of the most important criteria consulted during a job search.

The tool Living Well tool developed by Switch Up takes on its full meaning and allows the geographical areas to be presented in job advertisements in order to combine the attractiveness of the territory with the employer brand.

According to a report published by the DARES, the number of social plans is alarming. No fewer than 530 redundancy plans were initiated between
1 March and 11 October this year.

The health crisis that is affecting everyone is forcing companies to rethink their strategies to avoid closing their doors. Behind this figure, more than 72,500 employees are concerned and are being considered for redundancy (more than three times the number of last year). According to the Ministry of Labour, "the figures are at their highest", which is cause for alarm and the need to find new concrete solutions.

While a job protection plan is compulsory beyond 10 redundancies in a company with more than 50 employees, collective redundancies are also very present in SMEs. In companies with less than 10 employees, more than 3,000 people have been or are about to be made redundant.

Today in France, about a hundred companies welcome newcomers locally. Switch Up is a range of centralised and innovative digital solutions available to client companies to enhance their employer brand, and to territories to improve their attractiveness. Switch Up is the only collaborative platform that allows people who are geographically mobile to be helped in their installation in their new place of life by selected and trained local residents.

Today in France, about a hundred companies exist in the "relocation" market segment, to accompany and facilitate geographical mobility for companies. According to CREDOC*, 70% of working people say that they would refuse a better job if it meant moving to a new location and increasing their housing costs.

The Switch Up platform, launched in 2017 in Nantes, aims to facilitate all the essential steps related to geographical mobility by combining its digital tool and the creation of local communities of ambassadors. For both the employee and the company, the service is a major comfort that simplifies and eases integration. Driven by a buoyant market and an original offer that has attracted interest, Switch Up has just obtained 300,000 euros in funding from three groups of investors, ABAB, LMSI, Patrick Gangneux and banking partners, including the BPI.

Its objective is to double its turnover, recruit a dozen sales representatives as well as independent ambassadors throughout France.