The ingredients of a winning employer brand.
- Gabrielle Rodier
Employer branding is an essential element to effectively recruit and retain your employees. Switch up offers you a video of Stéphanie Lagand, our partner and expert on the subject. She explains the essential ingredients for a winning employer brand.
Employer branding: the success of inner beauty!
Employer branding is the image that a company projects to candidates and employees alike. It can lead to more effective recruitment. Employer branding can also improve employee loyalty. However, to do this, it must be consistent. A good employer brand is built by listening to your teams. All this is to find out what will make your company stand out in the job market.
The employer brand must be the fruit of thecompany's identity, its social DNA. It transcribes the company'sHR ambition, its values, its culture and also its internal organisation. As in marketing, it must be translated into an HR promise and differentiating benefits for the target employees. It must also be supported by concrete, tangible and measurable services. This 'HR positioning' must permeate the company's entire HR offering, be infused in each manager and, in an ideal world, become a collective state of mind.
Building an employer brand is not just about putting up a table football and a dart board... It must reflect the reality of what employees experience on a daily basis. It is only by building a communication that corresponds to reality that the company will be able to attract, convert, recruit and retain its employees and new customers!
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